U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/30/Sponsorships Advertising Marketing
STEVE YOUNG SIGNS WITH RAWLINGS FOR SIGNATURE FOOTBALLS
Published January 30, 1995
49er QB Steve Young has signed on with Rawlings to market a signature football series. With this new product, the company is launching newly designed football-related products and equipment for '95. Young will also join Rawlings' Football Advisory Staff -- a council of pro football players and coaches who offer input from the field on product innovation and quality. Rawlings President & CEO Carl Shields: "We are operating under a new, 'Think Young' attitude. Signing Steve Young is an example of Rawlings' aggressive pursuit of developing new business for the company. ... He will be a great addition as we develop a stronger retail presence for football products known for their institutional strengths" (Rawlings).