Asics Named Official Partner Of IAAF NHLPA Rejects Offer To Let Players Go To Olympics Selig Among Those Being Voted On For HOF CFP Unveils Four Playoff Teams Texas Approves Deal Worth $25M For Herman LeBron James Wears Cubs Gear To Bulls Game NFL Launches Scouting Combine Fan Fest Johnson, Stewart, Earnhardt Feted At Banquet ACC Title Game Attendance Down Sharply Lundquist Gets Sendoff In Final SEC Broadcast
SBD/30/Sponsorships Advertising Marketing
STEVE YOUNG SIGNS WITH RAWLINGS FOR SIGNATURE FOOTBALLS
Published January 30, 1995
49er QB Steve Young has signed on with Rawlings to market a signature football series. With this new product, the company is launching newly designed football-related products and equipment for '95. Young will also join Rawlings' Football Advisory Staff -- a council of pro football players and coaches who offer input from the field on product innovation and quality. Rawlings President & CEO Carl Shields: "We are operating under a new, 'Think Young' attitude. Signing Steve Young is an example of Rawlings' aggressive pursuit of developing new business for the company. ... He will be a great addition as we develop a stronger retail presence for football products known for their institutional strengths" (Rawlings).