SBD/30/Sponsorships Advertising Marketing
STEVE YOUNG SIGNS WITH RAWLINGS FOR SIGNATURE FOOTBALLS
Published January 30, 1995
49er QB Steve Young has signed on with Rawlings to market a signature football series. With this new product, the company is launching newly designed football-related products and equipment for '95. Young will also join Rawlings' Football Advisory Staff -- a council of pro football players and coaches who offer input from the field on product innovation and quality. Rawlings President & CEO Carl Shields: "We are operating under a new, 'Think Young' attitude. Signing Steve Young is an example of Rawlings' aggressive pursuit of developing new business for the company. ... He will be a great addition as we develop a stronger retail presence for football products known for their institutional strengths" (Rawlings).