Dolphins Sell Out "Living Room" Areas Oilers Name Bob Nicholson CEO Wild Add Videoboards For Playoffs Russell Wilson Tops Player Sales List CBS Up Big For RBC Heritage Sean Bratches To Leave ESPN At End Of Year Executive Transactions NCAA, Defense Dept. Launch Concussion Study Keeneland Makes Chalet Available To Patrons Raptors GM Ujiri Fined For Expletive
Upcoming Conferences and Events
SBD/30/Sponsorships Advertising Marketing
STEVE YOUNG SIGNS WITH RAWLINGS FOR SIGNATURE FOOTBALLS
Published January 30, 1995
49er QB Steve Young has signed on with Rawlings to market a signature football series. With this new product, the company is launching newly designed football-related products and equipment for '95. Young will also join Rawlings' Football Advisory Staff -- a council of pro football players and coaches who offer input from the field on product innovation and quality. Rawlings President & CEO Carl Shields: "We are operating under a new, 'Think Young' attitude. Signing Steve Young is an example of Rawlings' aggressive pursuit of developing new business for the company. ... He will be a great addition as we develop a stronger retail presence for football products known for their institutional strengths" (Rawlings).