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SBD/30/Sponsorships Advertising Marketing
IMG MAKES AN OFFER THE WTA MAY BE HARD-PRESSED TO REFUSE
Published January 30, 1995
IMG has offered the WTA Tour a guaranteed four-year deal, estimated at $16M for exclusive marketing and TV negotiation rights. Bob Kain, head of IMG's tennis division: "We are in serious negotiations, that's for sure." WTA Tour CEO Anne Worcester confirmed IMG's offer but would not provide any details. The WTA Tour has operated without a tour sponsor since Kraft, owned by Philip Morris, left two years ago (USA TODAY, 1/27).