AT&T Stadium Getting New Restaurant Coyotes Identify Unnamed Site For New Arena What Brexit Means For EPL, Ryder Cup WADA Suspends Rio Drug Lab Omaha Again Hosts U.S. Swim Trials Devils Offer Facebook Live Coverage Of NHL Draft Gambling Regulators Approve New DFS Platform Tax Return Shows NCAA's Highest Paid Execs Green Sports' Hershkowitz Resigns As President Panel Wants To Reduce Funding For Vegas Stadium
SBD/30/Sponsorships Advertising Marketing
AD AGENCIES ARE LIKELY TO POST STRONG EARNINGS
Published January 30, 1995
Ad agency holding companies "are expected to report robust earnings growth" in the 4thQ because of a "surge in spending" by major U.S. advertisers and early signs of an "overseas recovery." While "perennially big advertisers" such as car and computer companies continued to spend heavily, spending also increased for many packaged-goods companies that had "retrenched several years ago." The companies expected to post gains: Interpublic Group - - the parent of McCann-Erickson and Lowe Group, True North Communications -- the parent of FCB/Leber Katz, and Omnicom Group -- the parent of BBDO, DDB Needham and TBW Advertising (Fara Warner, WALL STREET JOURNAL, 1/30).