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SBD/30/Sponsorships Advertising Marketing
AD AGENCIES ARE LIKELY TO POST STRONG EARNINGS
Published January 30, 1995
Ad agency holding companies "are expected to report robust earnings growth" in the 4thQ because of a "surge in spending" by major U.S. advertisers and early signs of an "overseas recovery." While "perennially big advertisers" such as car and computer companies continued to spend heavily, spending also increased for many packaged-goods companies that had "retrenched several years ago." The companies expected to post gains: Interpublic Group - - the parent of McCann-Erickson and Lowe Group, True North Communications -- the parent of FCB/Leber Katz, and Omnicom Group -- the parent of BBDO, DDB Needham and TBW Advertising (Fara Warner, WALL STREET JOURNAL, 1/30).