LA 24 Predators Suit Sent Back To NHL Arbitration Ross: Dolphins' Stadium Ready By Sept. 1 Blazers Renew With Three Long-Time Sponsors "Gleason" Premieres Nationally On Friday BC Launches Campaign To Raise Local Profile ROCOG Hints At Sabotage By Village Workers Rams' Robert Quinn Purchases New $4.25M L.A. Home CFP Changes Semifinal Schedule After Ratings Drop Redskins Won't Announce Camp Attendance
SBD/30/Sponsorships Advertising Marketing
AD AGENCIES ARE LIKELY TO POST STRONG EARNINGS
Published January 30, 1995
Ad agency holding companies "are expected to report robust earnings growth" in the 4thQ because of a "surge in spending" by major U.S. advertisers and early signs of an "overseas recovery." While "perennially big advertisers" such as car and computer companies continued to spend heavily, spending also increased for many packaged-goods companies that had "retrenched several years ago." The companies expected to post gains: Interpublic Group - - the parent of McCann-Erickson and Lowe Group, True North Communications -- the parent of FCB/Leber Katz, and Omnicom Group -- the parent of BBDO, DDB Needham and TBW Advertising (Fara Warner, WALL STREET JOURNAL, 1/30).