SEC Title Game Audience Down MLB Distributes $77M In Playoff Pay A-B InBev's Busch Brand Gets Super Bowl Ad Chargers Have Contacted L.A. Coliseum Ferrell To Star In E-Sports Comedy Fox To Broadcast MLS Cup Final In VR Colts-Jets Gets 6.0 Overnight Rating For ESPN Anta, Klay Thompson Negotiating Contract Extension NFLPA Launches New Business Accelerator Cubs' Average Price For Season Tickets Will Rise
SBD/30/Sponsorships Advertising Marketing
AD AGENCIES ARE LIKELY TO POST STRONG EARNINGS
Published January 30, 1995
Ad agency holding companies "are expected to report robust earnings growth" in the 4thQ because of a "surge in spending" by major U.S. advertisers and early signs of an "overseas recovery." While "perennially big advertisers" such as car and computer companies continued to spend heavily, spending also increased for many packaged-goods companies that had "retrenched several years ago." The companies expected to post gains: Interpublic Group - - the parent of McCann-Erickson and Lowe Group, True North Communications -- the parent of FCB/Leber Katz, and Omnicom Group -- the parent of BBDO, DDB Needham and TBW Advertising (Fara Warner, WALL STREET JOURNAL, 1/30).