SBD/27/Sports Media

NBC LOOKING FOR WAYS TO REIGNITE DEAL WITH TURNER?

     NBC is attempting to "rekindle talks" with Turner
Broadcasting about aligning the two companies, even after talks
of a merger came to an "abrupt halt" recently over who would
control the operation.  NBC wants the talks to focus on how the
cable and broadcast news organizations could "more closely" work
together.  NBC President Robert Wright:  "The long-term merits of
this combination -- both in savings and generating new revenues -
- would be very significant, and that's why we really worked hard
to put this proposal together" (Diane Mermigas, ELECTRONIC MEDIA,
1/23).
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