Adidas Restructures Reebok Management Reebok Seeks To Blend Shopping, Fitness Reebok's Fitness Focus Paying Off Reebok Cap Measures Impacts To Athletes' Heads Weekend Plans With Philippe Dube Company Sues Reebok Subsidiary Over Hockey Bag Reebok Launches "Live With Fire" Campaign Reebok Unveils "Rampage" Jackson Ad Campaign UFC Won't Let Jackson Wear Reebok In Cage Reebok Switches Ad Duties Back To DDB
SBD/27/Sponsorships Advertising Marketing
FOOTWEAR REPORT: L.A. GEAR REPORTS; REEBOK ON THE WEB
Published January 27, 1995
L.A. GEAR: L.A. Gear Inc. announced that it estimates a 4thQ net loss of approximately $15M and an approximate $22.2M net loss for its fiscal year ended November 30, 1994. L.A. Gear Chair & CEO Stanley Gold and President & COO William Benford reported: "While reporting a loss is very disappointing, we should not overlook the progress we have made in the past year. ... In 1995, the company will focus on a return to its roots in the women's and children's markets. We intend to re-establish our brand identity by becoming more visible to the consumer through increased marketing efforts," including a print and TV ad campaign that will launch in March (L.A. Gear). REEBOK: Looking to expand its boundaries of interactive communications, Reebok Int'l has launched its first World Wide Web site on the Internet called, "Planet Reebok." The Web site offers Internet users a range of opportunities for state-of-the- art interactive communication and information sharing with Reebok. "Planet Reebok" can be accessed at http://planetreebok.com/ (Reebok).