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FOOTWEAR REPORT: L.A. GEAR REPORTS; REEBOK ON THE WEB
Published January 27, 1995
L.A. GEAR: L.A. Gear Inc. announced that it estimates a 4thQ net loss of approximately $15M and an approximate $22.2M net loss for its fiscal year ended November 30, 1994. L.A. Gear Chair & CEO Stanley Gold and President & COO William Benford reported: "While reporting a loss is very disappointing, we should not overlook the progress we have made in the past year. ... In 1995, the company will focus on a return to its roots in the women's and children's markets. We intend to re-establish our brand identity by becoming more visible to the consumer through increased marketing efforts," including a print and TV ad campaign that will launch in March (L.A. Gear). REEBOK: Looking to expand its boundaries of interactive communications, Reebok Int'l has launched its first World Wide Web site on the Internet called, "Planet Reebok." The Web site offers Internet users a range of opportunities for state-of-the- art interactive communication and information sharing with Reebok. "Planet Reebok" can be accessed at http://planetreebok.com/ (Reebok).