SBD/27/Sponsorships Advertising Marketing

FOOTWEAR REPORT: L.A. GEAR REPORTS; REEBOK ON THE WEB

     L.A. GEAR:  L.A. Gear Inc. announced that it estimates a
4thQ net loss of approximately $15M and an approximate $22.2M net
loss for its fiscal year ended November 30, 1994.  L.A. Gear
Chair & CEO Stanley Gold and President & COO William Benford
reported: "While reporting a loss is very disappointing, we
should not overlook the progress we have made in the past year.
... In 1995, the company will focus on a return to its roots in
the women's and children's markets.  We intend to re-establish
our brand identity by becoming more visible to the consumer
through increased marketing efforts," including a print and TV ad
campaign that will launch in March (L.A. Gear).
     REEBOK:  Looking to expand its boundaries of interactive
communications, Reebok Int'l has launched its first World Wide
Web site on the Internet called, "Planet Reebok."  The Web site
offers Internet users a range of opportunities for state-of-the-
art interactive communication and information sharing with
Reebok.  "Planet Reebok" can be accessed at
http://planetreebok.com/ (Reebok).
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