Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review Adidas May Replace Reebok In NHL Could Adidas Replace Reebok On NHL Jerseys? Reebok Launching "Fitness In Motion" Campaign
SBD/27/Sponsorships Advertising Marketing
FOOTWEAR REPORT: L.A. GEAR REPORTS; REEBOK ON THE WEB
Published January 27, 1995
L.A. GEAR: L.A. Gear Inc. announced that it estimates a 4thQ net loss of approximately $15M and an approximate $22.2M net loss for its fiscal year ended November 30, 1994. L.A. Gear Chair & CEO Stanley Gold and President & COO William Benford reported: "While reporting a loss is very disappointing, we should not overlook the progress we have made in the past year. ... In 1995, the company will focus on a return to its roots in the women's and children's markets. We intend to re-establish our brand identity by becoming more visible to the consumer through increased marketing efforts," including a print and TV ad campaign that will launch in March (L.A. Gear). REEBOK: Looking to expand its boundaries of interactive communications, Reebok Int'l has launched its first World Wide Web site on the Internet called, "Planet Reebok." The Web site offers Internet users a range of opportunities for state-of-the- art interactive communication and information sharing with Reebok. "Planet Reebok" can be accessed at http://planetreebok.com/ (Reebok).