Coke Zero Rolling Out Ads Around CFB A-B Taps Busch As Lead NASCAR Brand Bud Light To Roll Out NFL Team-Branded Cans USSA Signs Deal With Lagunitas To Replace A-B Music Festival Helping Tix Sales For MIS Cup Race Coca-Cola Re-Signs With SMI Through '20 A-B Selects WME-IMG For Experiential Marketing A-B Extends Deals With U.S. Soccer, El Tri MLS Signs Multiyear Deal With Coca-Cola Coke, Toshiba Sign On As Vegas Arena Partners
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COCA-COLA REGISTERS STRONG PROFITS; RED WOLF TO GO NATIONAL
Published January 27, 1995
Coca-Cola Co. posted fourth quarter net income 22% higher than the last quarter of '93. In December, the company had projected a sales hike of 10-12%. Int'l case sales jumped 13% and U.S. case sales "posted their biggest increase in years" of 8%. The int'l boost was helped by new markets in India, three new plants in Poland, and one in Moscow. U.S. sales were credited to "solid increases" in core brands and also of new products such as the Fruitopia drinks, PowerAde and Minute Maid Juices To Go (Chris Roush, ATLANTA CONSTITUTION, 1/27). RED WOLF: Red Wolf Lager, the first beer introduced by the Specialty Brewing Group of Anheuser-Busch, Inc. will expand its distribution to a nationwide basis beginning Monday. The national roll-out will hit 31 states across the Midwest, Southwest, West and Pacific Northwest. To help drive brand awareness, the beer will be supported by a TV, radio, print, and outdoor advertising campaign with the theme "Follow Your Instincts" (Anheuser-Busch). MILLER: Miller Brewing Company has jumped into the Chinese beer market by acquiring a minority investment in Asimco, a Beijing-based investment company. As part of the deal, Asimco has purchased 60% stake in Five Star Beer Group, and Three Ring Beer, giving Miller a minority stake in these companies (WALL STREET JOURNAL, 1/27).