A-B InBev Latest To End USOC Sponsorship Coke Vs. Pepsi At Bowl Venues Busch Part Of A-B InBev's Super Bowl Lineup Drone Racing League Signs Deal With Bud Light Harry Caray Calls Game 7 In A-B Spot Bud Light Ends Rogen-Schumer Campaign LeBron James Starring In New Sprite Campaign A-B Lands Naming Rights To FedExForum Studio Bud Light Using Car Wrap Company To Promote Cans Coca-Cola Going Big On Social Media Around Rio
SBD/27/Sponsorships Advertising Marketing
COCA-COLA REGISTERS STRONG PROFITS; RED WOLF TO GO NATIONAL
Published January 27, 1995
Coca-Cola Co. posted fourth quarter net income 22% higher than the last quarter of '93. In December, the company had projected a sales hike of 10-12%. Int'l case sales jumped 13% and U.S. case sales "posted their biggest increase in years" of 8%. The int'l boost was helped by new markets in India, three new plants in Poland, and one in Moscow. U.S. sales were credited to "solid increases" in core brands and also of new products such as the Fruitopia drinks, PowerAde and Minute Maid Juices To Go (Chris Roush, ATLANTA CONSTITUTION, 1/27). RED WOLF: Red Wolf Lager, the first beer introduced by the Specialty Brewing Group of Anheuser-Busch, Inc. will expand its distribution to a nationwide basis beginning Monday. The national roll-out will hit 31 states across the Midwest, Southwest, West and Pacific Northwest. To help drive brand awareness, the beer will be supported by a TV, radio, print, and outdoor advertising campaign with the theme "Follow Your Instincts" (Anheuser-Busch). MILLER: Miller Brewing Company has jumped into the Chinese beer market by acquiring a minority investment in Asimco, a Beijing-based investment company. As part of the deal, Asimco has purchased 60% stake in Five Star Beer Group, and Three Ring Beer, giving Miller a minority stake in these companies (WALL STREET JOURNAL, 1/27).