SBD/26/Sponsorships Advertising Marketing


     Nike released the Super Bowl speech that will be read by
Dennis Hopper, portraying Stanley Craver.  Full text from the :90
ad:  "When I was a boy, I dreamed of playing football.  But I was
allergic to milk and the soybean juice substitute that my mother
gave me made my bones weak.  But I digress.  My point is:  I love
football.  Football.  The ballet of bulldozers.  The moments of
grace in a sea of fury.  The crowd:  fickle, fanatical, and
faithful.  Every kick-off is possibility.  Every down a war.  And
every now and then, it doesn't come down to fancy strategy or
speed or strength. It comes down to who has more heart.  Yes.
You see football is in my bones, and where goes the two point
conversion, the on-side kick and the TV time-out, so go I.  I
have seen the locker room my friends.  I have smelled the shoes,
stormed the field and sung the songs.  And I have heard the
footsteps.   Yes.  And they say to me, they say 'Stanley, is
football the greatest game in the world?'  And I say, 'Yes,
footsteps.  Yes it is!'" (Nike).
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