Under Armour Makes Big Offer To Durant Rory, Tiger Promote New Nike Irons On "Tonight Show" Arizona Unveils New Nike Hoops Uniforms Aldridge Finds Endorsements Despite Small Market Nike Bothered By FSU Coach's Son Wearing Rival's Gear Nike Paid Howard Slusher $1.5M Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Yonex Looks To Sign Tennis Player Nick Kyrgios
Upcoming Conferences and Events
SBD/26/Sponsorships Advertising Marketing
STANLEY SPEAKS -- NIKE RELEASES HOPPER SUPER BOWL SPEECH
Published January 26, 1995
Nike released the Super Bowl speech that will be read by Dennis Hopper, portraying Stanley Craver. Full text from the :90 ad: "When I was a boy, I dreamed of playing football. But I was allergic to milk and the soybean juice substitute that my mother gave me made my bones weak. But I digress. My point is: I love football. Football. The ballet of bulldozers. The moments of grace in a sea of fury. The crowd: fickle, fanatical, and faithful. Every kick-off is possibility. Every down a war. And every now and then, it doesn't come down to fancy strategy or speed or strength. It comes down to who has more heart. Yes. You see football is in my bones, and where goes the two point conversion, the on-side kick and the TV time-out, so go I. I have seen the locker room my friends. I have smelled the shoes, stormed the field and sung the songs. And I have heard the footsteps. Yes. And they say to me, they say 'Stanley, is football the greatest game in the world?' And I say, 'Yes, footsteps. Yes it is!'" (Nike).