Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review
SBD/26/Sponsorships Advertising Marketing
STANLEY SPEAKS -- NIKE RELEASES HOPPER SUPER BOWL SPEECH
Published January 26, 1995
Nike released the Super Bowl speech that will be read by Dennis Hopper, portraying Stanley Craver. Full text from the :90 ad: "When I was a boy, I dreamed of playing football. But I was allergic to milk and the soybean juice substitute that my mother gave me made my bones weak. But I digress. My point is: I love football. Football. The ballet of bulldozers. The moments of grace in a sea of fury. The crowd: fickle, fanatical, and faithful. Every kick-off is possibility. Every down a war. And every now and then, it doesn't come down to fancy strategy or speed or strength. It comes down to who has more heart. Yes. You see football is in my bones, and where goes the two point conversion, the on-side kick and the TV time-out, so go I. I have seen the locker room my friends. I have smelled the shoes, stormed the field and sung the songs. And I have heard the footsteps. Yes. And they say to me, they say 'Stanley, is football the greatest game in the world?' And I say, 'Yes, footsteps. Yes it is!'" (Nike).