U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Companies Vie For Hockey World Cup Jerseys UNC Introducing Consistent Look Across All Sports Nike Close To Taking Over NBA Apparel Rights Nike Debuts New Spot For Female Ad Campaign New Nike Spot Explores Tiger's Influence On Rory Nike Signs Gatlin To Sponsorship Deal Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend
Upcoming Conferences and Events
SBD/26/Sponsorships Advertising Marketing
STANLEY SPEAKS -- NIKE RELEASES HOPPER SUPER BOWL SPEECH
Published January 26, 1995
Nike released the Super Bowl speech that will be read by Dennis Hopper, portraying Stanley Craver. Full text from the :90 ad: "When I was a boy, I dreamed of playing football. But I was allergic to milk and the soybean juice substitute that my mother gave me made my bones weak. But I digress. My point is: I love football. Football. The ballet of bulldozers. The moments of grace in a sea of fury. The crowd: fickle, fanatical, and faithful. Every kick-off is possibility. Every down a war. And every now and then, it doesn't come down to fancy strategy or speed or strength. It comes down to who has more heart. Yes. You see football is in my bones, and where goes the two point conversion, the on-side kick and the TV time-out, so go I. I have seen the locker room my friends. I have smelled the shoes, stormed the field and sung the songs. And I have heard the footsteps. Yes. And they say to me, they say 'Stanley, is football the greatest game in the world?' And I say, 'Yes, footsteps. Yes it is!'" (Nike).