SBD/26/Sponsorships Advertising Marketing

ATHLETIC FOOTWEAR SALES DOWN SLIGHTLY

     The Athletic Footwear Association (AFA) announced that U.S.
sales of athletic footwear declined fractionally during the first
eight months of 1994, about 2%. The men's shoes category rose
7.7% in pairs sold and 2.9% in dollars spent during the time
period, while women's and children's shoes declined.  Women's
footwear sold and dollars spent both slipped 6% and children's
footwear sold fell 1.4% with dollars spent declining by 6.1%
(AFA).
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