McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial "Hard Knocks" Shows Rams' Lighter Side HBO Not In On Pacquiao Return Fight "Hard Knocks" Debut Gets Solid Reviews Frost's Connection To Knight Assisted In Nike Deal HBO's "Hard Knocks" Set To Premiere in L.A. "Any Given Wednesday" Seeks Digital Footprint Nike-Sponsored Golfers Faced With Uncertainty Nike Moves Away From Golf Equipment Business
SBD/26/Sponsorships Advertising Marketing
AND NOW THIS FROM THE SPONSORS ...
Published January 26, 1995
PepsiCo's Frito Lay unit has reportedly filmed an ad featuring 49er Steve Young and his coach George Seifert along with Charger Stan Humphries. This new Doritos spot is expected to run during the Frito Lay Halftime Show. Besides Frito Lay, Young is under contract with Nike, Sprint and a "collection of other advertisers." A "standout performance" in the game could enhance his marketability. Humphries' Nike contract expires at the end of the Super Bowl. If Nike does not pick up his contract, "look for Reebok to enter the picture." David Burns of Burns Sports Celebrity Service notes that advertisers are now "very aware" of Humphries (George Lazarus, CHICAGO TRIBUNE, 1/26)....San Francisco ad agency Foote Cone & Belding, has unveiled its annual "tongue-slightly-in-cheek Super Bowl scouting report" for potential new endorsers for advertisers. Deion Sanders and Steve Young "are money in the bank"; Jerry Rice and Junior Seau "have untapped potential"; other players have a shot, but most "just aren't well ... ready for prime time." Some the agency's cute endorsement ideas: Dana Stubblefield -- "Nice name for a Remington shaver commercial"; Ken Norton Jr. -- he and his dad the heavyweight boxer could do a "warm-hearted AT&T long- distance commercial"; Stan Humphries -- "Given his much- publicized weight problems, Stan could be the man for an Ultra SlimFast or Weight Watchers before-and-after commercial" (John Flinn, S.F. EXAMINER, 1/25)....USA TODAY's Super Bowl Ad Watch features HBO, which has purchased one :60 spot that will air during the first half (USA TODAY, 1/26).