Michael Jordan Claims Big Legal Win In China Nike Files Flurry Of Tech Patent Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign Adidas, Under Armour Inch Closer To Nike Westbrook Being Groomed By Jordan Brand Ronaldo Signs Lifetime Deal With Nike Nike's Boston Effort Heavy On Celts' Thomas Bryant Picks "Day of Death" Theme For Shoe Launch McEnroe Unhappy With Lack Of Nike Tennis Spots
SBD/26/Sponsorships Advertising Marketing
A LOOK AT SCOTTIE PIPPEN'S IMAGE AMONG HIS ENDORSEMENTS
Published January 26, 1995
The Bulls' Scottie Pippen, whose chair-throwing incident two days ago was widely publicized, is still seen as a positive endorser "in the eyes" of some of the companies that have hired him. Ameritech spokeperson Dave Onak: "Sure, we're disappointed with some of his recent incidents. But on the balance, we still believe he makes a strong contribution to the community." Nike VP/Public Relations Keith Peters, commenting on the contract talks between the Bulls and Pippen: "While all this is going on, Scottie is playing pretty well. It's not an easy thing to deal with. Controversy isn't always good but it's not always bad, either. And from what I've seen and heard, Scottie is just stating his feelings" (Terry Armour, CHICAGO TRIBUNE, 1/26).