SBD/26/Sponsorships Advertising Marketing

A LOOK AT SCOTTIE PIPPEN'S IMAGE AMONG HIS ENDORSEMENTS

     The Bulls' Scottie Pippen, whose chair-throwing incident two
days ago was widely publicized, is still seen as a positive
endorser "in the eyes" of some of the companies that have hired
him.  Ameritech spokeperson Dave Onak: "Sure, we're disappointed
with some of his recent incidents.  But on the balance, we still
believe he makes a strong contribution to the community."  Nike
VP/Public Relations Keith Peters, commenting on the contract
talks between the Bulls and Pippen: "While all this is going on,
Scottie is playing pretty well.  It's not an easy thing to deal
with.  Controversy isn't always good but it's not always bad,
either.  And from what I've seen and heard, Scottie is just
stating his feelings" (Terry Armour, CHICAGO TRIBUNE, 1/26).
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Related Topics:

Chicago Bulls, Nike

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