SBD/25/Sports Media

NBC EXPANDS GRASSROOTS EFFORTS WITH GOLF SKILLS CHALLENGE

     NBC Sports and Streetball Partners have created The Golf
Skills Challenge National Tour, an amateur golf skills
competition patterned after Golf's professional Skills Challenge.
The competitions will consist of nine separate events using
golfing skills from driving to putting.  The '95 tour will stop
in 7 cities, with up to 31 cities expected to be on the tour by
'98 (NBC/Streetball).
     OTHER PEACOCK NEWS:  NBC is paying $50M to buy "Jurassic
Park" and could charge advertisers up to $650,000 per half minute
of commerical time when the movie runs in May.  Ford has already
confirmed its sponsorship of the show, purchasing seven :30 spots
for $4.5M.  NBC's purchase, along with "Schindler's List," is an
attempt for broadcast networks to "regain a portion of the movie
franchise" (Kevin Goldman, WALL STREET JOURNAL, 1/25).
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