Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
NBC EXPANDS GRASSROOTS EFFORTS WITH GOLF SKILLS CHALLENGE
Published January 25, 1995
NBC Sports and Streetball Partners have created The Golf Skills Challenge National Tour, an amateur golf skills competition patterned after Golf's professional Skills Challenge. The competitions will consist of nine separate events using golfing skills from driving to putting. The '95 tour will stop in 7 cities, with up to 31 cities expected to be on the tour by '98 (NBC/Streetball). OTHER PEACOCK NEWS: NBC is paying $50M to buy "Jurassic Park" and could charge advertisers up to $650,000 per half minute of commerical time when the movie runs in May. Ford has already confirmed its sponsorship of the show, purchasing seven :30 spots for $4.5M. NBC's purchase, along with "Schindler's List," is an attempt for broadcast networks to "regain a portion of the movie franchise" (Kevin Goldman, WALL STREET JOURNAL, 1/25).