49ers Replace Sod At Levi's Stadium Lambeau Field Rolls Out New Gameday Food Bon Jovi, Toronto Group May Back Out Of Bills Bid Longtime NFL Ref Avoided Redskins Games Davis Gives ESPN Its Best LLWS Overnight Ever Levi's Stadium Dealing With Sod Issues Report: NFL Eyes Pay-To-Play For SB Halftime Analytics On The Rise In NFL MAC, ESPN Reach 13-Year TV Deal Source: Formal Bids Requested In Bills Sale
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Published January 25, 1995
Joining former NY Gov. Mario Cuomo in Doritos' Super Bowl spot will be former TX Gov. Ann Richards. In the ad, Richards cleans out her office as she and Cuomo discuss change (USA TODAY, 1/25).... ESPN Int'l will televise the game to viewers throughout Latin America, Asia and the Pacific Rim, the Middle East and Africa. The game will be delivered in English, Spanish, Portuguese and Mandarin Chinese (THE DAILY)....Coca-Cola will not advertise during the broadcast of the game, but they "continue to be a heavy NFL sponsor." In addition to being one of the name sponsors of the NFL Experience themepark situtaed outside Joe Robbie Stadium, Coca-Cola is also the sole sponsor of Touchdown Town, a smaller interactive display. "Coca-Cola BIG TV," a joint venture with Turner Broadcasting, will air on TNT from 10:30pm on January 27 until three hours before game time. Coca-Cola spokesperson Ben Deutsch: "There are better ways to invest money in Super Bowl marketing than throwing $1 million at a 30-second ad" (Eric Conrad, FT. LAUDERDALE SUN-SENTINEL, 1/25)....USA TODAY's Super Bowl ad watch features McDonald's, which has purchased one :60 ad slated for the first half (USA TODAY, 1/25)....In Houston, Eric Hanson writes on the NFL program that provides football collecting cards for kids that double as an educational tool. Each card features an NFL star with a message on the back from urging kids to stay in school to staying physically fit. Shell Oil is the main sponsor of the program and Fleer produced the cards (HOUSTON CHRONICLE, 1/24).