SBD/25/Sponsorships Advertising Marketing


     Joining former NY Gov. Mario Cuomo in Doritos' Super Bowl
spot will be former TX Gov. Ann Richards.  In the ad, Richards
cleans out her office as she and Cuomo discuss change (USA TODAY,
1/25).... ESPN Int'l will televise the game to viewers throughout
Latin America, Asia and the Pacific Rim, the Middle East and
Africa.  The game will be delivered in English, Spanish,
Portuguese and Mandarin Chinese (THE DAILY)....Coca-Cola will not
advertise during the broadcast of the game, but they "continue to
be a heavy NFL sponsor."  In addition to being one of the name
sponsors of the NFL Experience themepark situtaed outside Joe
Robbie Stadium, Coca-Cola is also the sole sponsor of Touchdown
Town, a smaller interactive display.  "Coca-Cola BIG TV," a joint
venture with Turner Broadcasting, will air on TNT from 10:30pm on
January 27 until three hours before game time.  Coca-Cola
spokesperson Ben Deutsch:  "There are better ways to invest money
in Super Bowl marketing than throwing $1 million at a 30-second
ad" (Eric Conrad, FT. LAUDERDALE SUN-SENTINEL, 1/25)....USA
TODAY's Super Bowl ad watch features McDonald's, which has
purchased one :60 ad slated for the first half (USA TODAY,
1/25)....In Houston, Eric Hanson writes on the NFL program that
provides football collecting cards for kids that double as an
educational tool.  Each card features an NFL star with a message
on the back from urging kids to stay in school to staying
physically fit.  Shell Oil is the main sponsor of the program and
Fleer produced the cards (HOUSTON CHRONICLE, 1/24).
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