Iger Talks ESPN Going Straight To Consumer NFL Owners Caught Off Guard By Leiweke Hiring NFL's New Air Policy Could Work In Brady's Favor NFL Continues European Branding Efforts Tod Leiweke To Become NFL COO Steelers Likely To Submit Super Bowl Bid Bisciotti Denies Pressuring Goodell On Brady Cowherd's Tenure At ESPN Ends Early Eli, Romo Star In DirecTV Sunday Ticket Ads Seau's Family Unable To Speak At HOF Ceremony
SBD/25/Sponsorships Advertising Marketing
NEWS & NOTES FROM MIAMI
Published January 25, 1995
Joining former NY Gov. Mario Cuomo in Doritos' Super Bowl spot will be former TX Gov. Ann Richards. In the ad, Richards cleans out her office as she and Cuomo discuss change (USA TODAY, 1/25).... ESPN Int'l will televise the game to viewers throughout Latin America, Asia and the Pacific Rim, the Middle East and Africa. The game will be delivered in English, Spanish, Portuguese and Mandarin Chinese (THE DAILY)....Coca-Cola will not advertise during the broadcast of the game, but they "continue to be a heavy NFL sponsor." In addition to being one of the name sponsors of the NFL Experience themepark situtaed outside Joe Robbie Stadium, Coca-Cola is also the sole sponsor of Touchdown Town, a smaller interactive display. "Coca-Cola BIG TV," a joint venture with Turner Broadcasting, will air on TNT from 10:30pm on January 27 until three hours before game time. Coca-Cola spokesperson Ben Deutsch: "There are better ways to invest money in Super Bowl marketing than throwing $1 million at a 30-second ad" (Eric Conrad, FT. LAUDERDALE SUN-SENTINEL, 1/25)....USA TODAY's Super Bowl ad watch features McDonald's, which has purchased one :60 ad slated for the first half (USA TODAY, 1/25)....In Houston, Eric Hanson writes on the NFL program that provides football collecting cards for kids that double as an educational tool. Each card features an NFL star with a message on the back from urging kids to stay in school to staying physically fit. Shell Oil is the main sponsor of the program and Fleer produced the cards (HOUSTON CHRONICLE, 1/24).