AT&T Rolling Out New Yankees Campaign AT&T Mulls NFL Sunday Ticket Deal For Customers Source: Digital Rights Delaying Sunday Ticket Deal AT&T Sponsorship Could Boost Byron Nelson's Profile AT&T Hedges Its Bets With Acquisition Of DirecTV Spieth Signs Multiyear Deal With AT&T ESPN Helps Boost Disney In Q2 Disney's Iger Discusses Rising Costs Of Sports Rights Disney: Cable Network Unit Growth To Continue AT&T Sponsoring Renamed UT-OU Game
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SBD/25/Sponsorships Advertising Marketing
Published January 25, 1995
Euro Disney reported a "sharply narrowed loss for its fiscal first quarter as a financial restructuring and higher revenue gave a boost to the theme park" (WALL STREET JOURNAL, 1/25)....United Airlines reported a 4thQ profit, its first in five years. The results "confirm that the industry is slowly recovering." In the past week, American and Northwest both reported profits for the last quarter. The industry now awaits word from Delta (WASHINGTON TIMES, 1/25)....AT&T produced $75B in revenue last year, more than in '83 when the company was broken up and "stripped" of 73% of its assets. AT&T called '94 "by far" the best year it has had since the breakup (USA TODAY, 1/25)....Hardee's is said to be looking for a new ad agency for the second time in less than two years. Currently, the company is with Manhattan-based Deutsch Inc. (CHICAGO TRIBUNE, 1/25).