SBD/25/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Euro Disney reported a "sharply narrowed loss for its fiscal
first quarter as a financial restructuring and higher revenue
gave a boost to the theme park" (WALL STREET JOURNAL,
1/25)....United Airlines reported a 4thQ profit, its first in
five years.  The results "confirm that the industry is slowly
recovering."  In the past week, American and Northwest both
reported profits for the last quarter.  The industry now awaits
word from Delta (WASHINGTON TIMES, 1/25)....AT&T produced $75B in
revenue last year, more than in '83 when the company was broken
up and "stripped" of 73% of its assets.  AT&T called '94 "by far"
the best year it has had since the breakup (USA TODAY,
1/25)....Hardee's is said to be looking for a new ad agency for
the second time in less than two years.  Currently, the company
is with Manhattan-based Deutsch Inc. (CHICAGO TRIBUNE, 1/25).
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