Bettman Praises Shanahan's League Office Work Dierdorf Joins Michigan Booth For Football MWC Schools Increase Nat'l TV Exposure James, Heat Top NBA Jersey Sales Sources: Islanders Draw New Suitors Final Ratings: NHL Playoffs, "Arnie" Raptors Merch Moving Quickly NBA Avg. Attendance Relatively Flat Media Notes Crosby Reclaims Top-Selling NHL Jersey
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MAGIC AND SUNS HEAT UP NBA RATINGS
Published January 24, 1995
Sunday's Magic/Suns match up attracted the "largest regular season audience ever" for a daytime NBA game, according to Nielsen ratings in the United States' 32 largest cities. In today's BOSTON GLOBE, Jack Craig notes while some "picture the NHL gaining on the NBA as America's winter sport" the "blockbuster NBA doubleheader on NBC Sunday was reality." Craig writes that hockey is at a disadvantage on TV: "Even Fox Network, whose approach to sports is fresh, would not think of launching its new contract with the NHL until the tail end of the regular season in April." The NHL did beat the NBA in Boston, where Sunday's Flyers-Bruins game on WSBK more than doubled the Magic-Suns. But, as Craig notes: "Boston is not America" (BOSTON GLOBE, 1/24). Overall, the Magic-Suns rated 8.8 (Richard Sandomir, N.Y. TIMES, 1/24).