SBD/24/Sports Media

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         Sunday's Magic/Suns match up attracted the "largest regular
    season audience ever" for a daytime NBA game, according to
    Nielsen ratings in the United States' 32 largest cities.  In
    today's BOSTON GLOBE, Jack Craig notes while some "picture the
    NHL gaining on the NBA as America's winter sport" the
    "blockbuster NBA doubleheader on NBC Sunday was reality."  Craig
    writes that hockey is at a disadvantage on TV:  "Even Fox
    Network, whose approach to sports is fresh, would not think of
    launching its new contract with the NHL until the tail end of the
    regular season in April."  The NHL did beat the NBA in Boston,
    where Sunday's Flyers-Bruins game on WSBK more than doubled the
    Magic-Suns.  But, as Craig notes: "Boston is not America" (BOSTON
    GLOBE, 1/24).  Overall, the Magic-Suns rated 8.8  (Richard
    Sandomir, N.Y. TIMES, 1/24).

    Print | Tags: Boston Bruins, Comcast-Spectacor, NBA, NBC, NHL, Orlando Magic, Philadelphia Flyers, Phoenix Suns, Media

         Jim Kaat and Dave Cohen are expected to be the Yankees'
    announcing team on MSG according to MSG Exec Producer Mike
    McCarthy.  McCarthy: "Unless they come to blows."....Ken
    Schanzer, president of The Baseball Network, says there is no
    fight between NBC and ABC over who will televise the '95 World
    Series.  ABC was scheduled to televise the '94 Series, NBC has
    the '95 rights.  Schanzer did say the future of TBN "has to be
    discussed soon" (Richard Sandomir, N.Y. TIMES, 1/24)....Toshiba,
    Matsushita, Pioneer and Thomson are expected to demonstrate new
    home video technology today.  The technology is expected to
    involve high resolution movies stored on disks that are similar
    in size to CDs (N.Y. TIMES, 1/24)....CNN's "Calling All Sports,"
    will be moved back to 1am to accommodate a nightly O.J. Simpson
    trial wrap-up show (Baltimore SUN, 1/24)....Liberty Sports'
    "Press Box" will include daily live segments from Miami until the
    Super Bowl, with 19-year NFL veteran Jackie Slater providing
    guest analysis (Liberty)....Smith Barney media analyst John
    Reidy, on the Fox/Reuters deal:  "The Fox move is really part of
    Rupert Murdoch's plan to make Fox the number one network.  In
    order to be number one, you've got to have a strong news
    organization, both at the network level and with your TV stations
    and clearly Reuters is going to help Fox get there faster"
    ("Nightly Business Report," PBS, 1/23).

    Print | Tags: ABC, Cablevision, Madison Square Garden, NBC, New York Liberty, New York Yankees, NFL, Media, Walt Disney
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