Bucks Sold To Wesley Edens, Marc Lasry Michael King Staging First Boxing Card Tonight's Events A Lighter Buzz '47 Brand Launching New Campaign Anti-Drunk Driving Effort To Sponsor Race Bryce Harper Stars In Gatorade Spot podcast ESPN, Turner Launching NBA Playoff Ads Astros Launch App For In-Stadium Upgrade
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Sunday's Magic/Suns match up attracted the "largest regular season audience ever" for a daytime NBA game, according to Nielsen ratings in the United States' 32 largest cities. In today's BOSTON GLOBE, Jack Craig notes while some "picture the NHL gaining on the NBA as America's winter sport" the "blockbuster NBA doubleheader on NBC Sunday was reality." Craig writes that hockey is at a disadvantage on TV: "Even Fox Network, whose approach to sports is fresh, would not think of launching its new contract with the NHL until the tail end of the regular season in April." The NHL did beat the NBA in Boston, where Sunday's Flyers-Bruins game on WSBK more than doubled the Magic-Suns. But, as Craig notes: "Boston is not America" (BOSTON GLOBE, 1/24). Overall, the Magic-Suns rated 8.8 (Richard Sandomir, N.Y. TIMES, 1/24).
Jim Kaat and Dave Cohen are expected to be the Yankees' announcing team on MSG according to MSG Exec Producer Mike McCarthy. McCarthy: "Unless they come to blows."....Ken Schanzer, president of The Baseball Network, says there is no fight between NBC and ABC over who will televise the '95 World Series. ABC was scheduled to televise the '94 Series, NBC has the '95 rights. Schanzer did say the future of TBN "has to be discussed soon" (Richard Sandomir, N.Y. TIMES, 1/24)....Toshiba, Matsushita, Pioneer and Thomson are expected to demonstrate new home video technology today. The technology is expected to involve high resolution movies stored on disks that are similar in size to CDs (N.Y. TIMES, 1/24)....CNN's "Calling All Sports," will be moved back to 1am to accommodate a nightly O.J. Simpson trial wrap-up show (Baltimore SUN, 1/24)....Liberty Sports' "Press Box" will include daily live segments from Miami until the Super Bowl, with 19-year NFL veteran Jackie Slater providing guest analysis (Liberty)....Smith Barney media analyst John Reidy, on the Fox/Reuters deal: "The Fox move is really part of Rupert Murdoch's plan to make Fox the number one network. In order to be number one, you've got to have a strong news organization, both at the network level and with your TV stations and clearly Reuters is going to help Fox get there faster" ("Nightly Business Report," PBS, 1/23).