SBD/24/Sports Industrialists

NAMES IN THE NEWS

     Liberty Sports hired DENISE SEOMIN as Dir of Programming
Publicity and CAYCE HLAVAY as Dir of Research
(Liberty)....Chargers GM BOBBY BEATHARD is profiled in this
week's issue of NEWSWEEK by Curry Kirkpatrick: "Beathard builds
teams the way Warren Buffett builds fortunes:  buying low,
selling high" (NEWSWEEK, 1/30 issue).
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