SBD/24/Sponsorships Advertising Marketing

THE SUPER SUNDAY ADVERTISING LINEUP

     This week's ADVERTISING AGE prints a complete list of the 25
advertisers (60 spots total) on ABC's broadcast:
COMPANY
# ADS
PRODUCT
LENGTH PLACEMENT
Anheuser-Busch
1
Bud Bowl VII
:60
1stQ
Anheuser-Busch
2
Budweiser
:30
2ndQ
Anheuser-Busch
2
Bud Light
:30
3rdQ
Anheuser-Busch
2
Bud
:30
4thQ
Am Home Prod
1
NA
:30
NA
Chrysler
2
Dodge Status
:30
2ndQ
Federal Express
2
FedEx Software
:30
NA
Ford
1
Lincoln Continental
:30
2ndQ
Frito-Lay
1
Doritos
:60
Halftime
HBO
1
Hollywood Party
:60
1st Half
Honda
3
Odyssey/Existing
:30
4thQ
Isuzu
1
Trooper Unlimited
:60
3rdQ
Lee Apparel
3
NA
:30
1,2,3Qs
Master Lock
1
Repeat last year's
:30
1st Half
McDonald's
1
Super Bowl fans
:60
1st Half
N.P.P.C. (Pork)
1
Taste What's Next
:30
2ndQ
Nike
1
Dennis Hopper
:90
2ndQ
No Fear Apparel
1
NA
:30
1st/2nd
Pepsi-Cola
6
Nothing else...
:30
1st/3rd
Primestar
1
NA
:30
4thQ
Principal Fin Group
2
NA
:30
Pre/1st Half
Quaker State
1
NA
:30
3rdQ
Soloflex
2
NA
:30
2nd/3rd
Taco Bell
1
NA
:30
NA
Toyota
1
Avalon
:30
3rdQ
Warner Bros.
1
NA
:30
NA
Wilson Sptg Goods
1
NA
:60
1st Half
SOURCE: ADVERTISING AGE, 1/23 issue.
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