The Milwaukee business community committed yesterday to
increase Brewers' season ticket sales by 25% starting this year
as part of a six-year promise to financially support the team.
This morning's MILWAUKEE SENTINEL reports the business leaders
also guaranteed 2.2M in attendance at a new Brewers stadium,
which is "a critical step toward cementing the club's future in
Milwaukee." The ticket promise is worth about $2M in new ticket
sales in '95 with an increase from 8,000 season tickets in '94 to
10,000. Metropolitan Milwaukee Chamber Chair Robert O'Toole said
the promise "was valid regardless of whether the Brewers field a
team of replacement players this spring." O'Toole said area
businesses would buy any unsold season tickets to meet the annual
goals, and announced that business leaders will "launch a
statewide season ticket sales campaign." Brewers VP/Sales Jeff
Eisenberg said the effort will also include advertising and other
marketing efforts "well beyond what the Brewers could afford to
do on their own." A ticket guarantee was expected to be part of
the efforts by the community to help the Brewers build a new
stadium, and the guarantee of attendance leading up to the
construction and opening of a new stadium provides a "key revenue
source" for the team (James Nelson, MILWAUKEE SENTINEL, 1/24).
