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SBD/23/Sponsorships Advertising Marketing
L.A. GEAR TO HIT THE STREETS WITH HOCKEY GEAR
Published January 23, 1995
L.A. Gear "will follow Nike into the booming street hockey category by launching a line of street hockey sneakers and apparel next year. It isn't clear what L.A. Gear will do to support the roll-out since the company is still finalizing product design plans, and is now looking for a new VP-marketing," since Rob Apatoff announced his resignation to join U.S. Healthcare (AD AGE, 1/23 issue).