Tennessee Ready For Nike Transition Nike Sees Sales Rise 4.8% In Q4 Adidas Releases Wiggins' First Shoe Cavs, Nike Take Out Full-Page Ads U.S. Open Attire Highlighted Nike To Stop Sponsoring College Swim Teams Nike Still In DOJ's Crosshairs Over Brazil Deal Nike, NBA Officially Form Partnership Nike Unveils New WWC Ad Nike's "Missteps" Led To Role In FIFA Scandal
SBD/23/Sponsorships Advertising Marketing
L.A. GEAR TO HIT THE STREETS WITH HOCKEY GEAR
Published January 23, 1995
L.A. Gear "will follow Nike into the booming street hockey category by launching a line of street hockey sneakers and apparel next year. It isn't clear what L.A. Gear will do to support the roll-out since the company is still finalizing product design plans, and is now looking for a new VP-marketing," since Rob Apatoff announced his resignation to join U.S. Healthcare (AD AGE, 1/23 issue).