Nike Close To Taking Over NBA Apparel Rights Nike Debuts New Spot For Female Ad Campaign New Nike Spot Explores Tiger's Influence On Rory Nike Signs Gatlin To Sponsorship Deal Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales Under Armour, Nike Could Grab NBA Nike Extends On-Field NFL Deal
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
L.A. GEAR TO HIT THE STREETS WITH HOCKEY GEAR
Published January 23, 1995
L.A. Gear "will follow Nike into the booming street hockey category by launching a line of street hockey sneakers and apparel next year. It isn't clear what L.A. Gear will do to support the roll-out since the company is still finalizing product design plans, and is now looking for a new VP-marketing," since Rob Apatoff announced his resignation to join U.S. Healthcare (AD AGE, 1/23 issue).