NBCSN Down Slightly For Brickyard 400 Louisiana Gov. To Talk ASG With Silver Eagles Make Toyota First Auto Sponsor Since '08 Twitter To Stream Live MLB, NHL Games White Sox Suspend, Fine Sale Over Uniform Debacle Redskins Sell Naming Rights For Team HQ IOC Criticized For Allowing Russia To Field Team BYU Tells Big 12 Of Expansion Interest George Revealed As Chair Of BOD At IMS, Hulman & Co. Brickyard 400 Continues Attendance Slide
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DNA TESTING COMING TO THE MEMORABILIA MARKET?
Published January 23, 1995
In a way to prevent counterfeits of its celluloid images, the Hanna-Barbera Co. is "employing the very latest in biotechnology." After taking hair from 83-year-old co-founder Joseph Barbera, a process called polymerase is used to isolate a fragment of Barbera's DNA -- and then copy it a million times. The copies are mixed into a special ink used for Barbera's signature and a special seal which go on the numbered cels. A hand-held scanner can then read the genetically-encoded ink to verify the signature and authenticity of the product. Hanna- Barbera's partner in the project, Art Guard International, "has big plans" for the technology. While Art Guard President Charles Butland makes no specific mention of sports memorabilia, he says the process "could protect items ranging from paintings to coins to credit and I.D. cards" (BUSINESS WEEK, 1/30 issue).