Sports World Mourns Nelson Mandela Chargers Get 24-Hour Extension To Sell Out Senators Unveiling New Arena Video System AFL PredatorsMoving To UCF's Arena National Finals Rodeo Could Draw 170,000 ESPN Tabs McKinney For SEC Network Ads Blatter Hopes World Cup Venue Will Be Ready Yankees Still Want To Be Under Luxury Tax FIFA Increases World Cup Prize Money
A deal between ACOG and Gannett will provide Olympic organizers with national advertising space in USA TODAY and public service spots on Gannett-owned WXIA as part of a sponsorship deal that makes the NBC affiliate Atlanta's official station for the Olympic games. As part of the agreement, WXIA will create Olympic programming that will give games-related information during the Olympics such as ticket information, traffic reports and event schedules. Craig Dubow, WIXA President and GM, says the station's news division will not be affected (Melissa Turner, ATLANTA CONSTITUTION, 1/20).
Martina Navritilova says she wants to be in Atlanta in '96, likely as a doubles player for the U.S. team. "I am making myself available for Federation Cup play this year so that I am eligible [for the Olympics] if I am good enough. I would love to play, and I think I could hold my own" (Plott Brice, ATLANTA CONSTITUTION, 1/20).