Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
A deal between ACOG and Gannett will provide Olympic organizers with national advertising space in USA TODAY and public service spots on Gannett-owned WXIA as part of a sponsorship deal that makes the NBC affiliate Atlanta's official station for the Olympic games. As part of the agreement, WXIA will create Olympic programming that will give games-related information during the Olympics such as ticket information, traffic reports and event schedules. Craig Dubow, WIXA President and GM, says the station's news division will not be affected (Melissa Turner, ATLANTA CONSTITUTION, 1/20).
Martina Navritilova says she wants to be in Atlanta in '96, likely as a doubles player for the U.S. team. "I am making myself available for Federation Cup play this year so that I am eligible [for the Olympics] if I am good enough. I would love to play, and I think I could hold my own" (Plott Brice, ATLANTA CONSTITUTION, 1/20).