SBD/20/Franchises

GLAZER'S SONS TO TAKE TO THE COMMUNITY

     New Bucs Owner Malcolm Glazer's two sons will play a large
role in the team's community relations program in an effort to
"sell the Bucs."  Byran, 30, and Joel, 28, will use their own
experiences to help make the Bucs a success.  Joel Glazer: "We're
fans.  We're coming at this from a different perspective because
we've been sitting around in the stands for the last 25 years
waiting in line for hot dogs and seeing the little things fans
get annoyed with."  The two plans to push out into the community
to "drum up a lot of support" for the franchise.  Joel: "We want
people to see us.  Get to know us.  We think marketing is very,
very important" (Nick Pugliese, TAMPA TRIBUNE, 1/20).
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Franchises, Tampa Bay Buccaneers

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