Panel Wants To Reduce Funding For Vegas Stadium Falcons' McKay Confirms $200M Changes To Stadium NFL, NFLPA Partner With Cirque Du Soleil Three Of Broncos' Bowlen's Children Will Not Return Chiefs To Air Preseason Games In St. Louis Vikings Get Approval for New HQ In Eagan Independent Audit Recommended For Levi's Stadium NFL Investigation Into PED Report Moves Slow MASN Re-Files Bid Opposing Move Back To RSDC Falcons Cutting PSL Prices On Select Seats
SBD/19/Sponsorships Advertising Marketing
NFL RE-SIGNS TRUE VALUE FOR A 3-YEAR DEAL
Published January 19, 1995
Cotter & Co., parent of True Value hardware, has a new 3- year promotional deal with the NFL. The deal, which George Lazarus in the CHICAGO TRIBUNE estimates to be about $25M, allows True Value to become the official hardware store sponsor of the NFL. As part of the package, True Value will have access to team logos for products and premiums. True Value confirms that it still is negotiating with MLB for a promotion. Meanwhile, True Value dropped its sponsorship of bowling (CHICAGO TRIBUNE, 1/19).