Astros' President Ryan Puts Fans First Survey: Retired NFLers Suffer Ongoing Pain Astros To Name Reid Ryan President MLB Looking At Expanding Replay WBSC, MLB Consider Condensed Olympic Schedule Record Profits Let Packers Focus On Football Minnesota Tax Plan For Vikings In Jeopardy Cubs Launch Website To Back Wrigley Upgrades Nationals Likely Moving Spring Training Vikings Stadium Plan Features Glass-Like Roof
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
NFL RE-SIGNS TRUE VALUE FOR A 3-YEAR DEAL
Published January 19, 1995
Cotter & Co., parent of True Value hardware, has a new 3- year promotional deal with the NFL. The deal, which George Lazarus in the CHICAGO TRIBUNE estimates to be about $25M, allows True Value to become the official hardware store sponsor of the NFL. As part of the package, True Value will have access to team logos for products and premiums. True Value confirms that it still is negotiating with MLB for a promotion. Meanwhile, True Value dropped its sponsorship of bowling (CHICAGO TRIBUNE, 1/19).