SBD/18/Sports Media

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         American soccer officials are close to completing a deal
    with ABC in which three to five U.S. national team games will be
    televised annually for the next few years.  The telecasts will
    begin in June with the U.S. Cup '95.  Rothenberg made the
    announcement that a TV deal was close yesterday, but he declined
    to say which network (AP/ATLANTA CONSTITUTION, 1/18)....The N.Y.
    POST's Phil Mushnick reports that Cablevision-owned SportsChannel
    has announced it "will not provide rebates due to the loss of
    more than 70 Devils and Islanders telecasts.  And SportsChannel
    is a premium additional pay channel that cost as much as $16 per
    month."  MSG Network has also not decided what it will do
    regarding 38 lost Ranger games for which subscribers paid.
    Mushnick: "What's to decide?  If one keeps the money for goods
    undelivered, it is called stealing" (Phil Mushnick, N.Y. POST,
    1/18).  USA Network will kick off its '95 Golf coverage with the
    Pebble Beach Pro-Am on February 2.  The network will also provide
    early round coverage of The Ryder Cup, The Masters, The Players
    Championships, and The PGA Seniors Championship (USA)....The NFL
    Expansion Draft will be televised live on ESPN on February 15
    (ESPN)....According to a recent study by BBDO Worldwide
    advertising agency, the top rated show among Hispanic-American
    television viewers between the ages of 14 and 49 is ABC's "Monday
    Night Football" (NFL)....TBS will telecast "Hank Aaron: Chasing
    the Dream" on April 4 to commemorate the 20 anniversary of his
    715th homer (Turner). ...Ratings: The AFC Championship Game drew
    a 27.9 rating/56 share on Sunday.  CBS reported that its Eye on
    Sports ice skating series averaged an 3.4 rating over the 11
    weeks the series aired.  It "greatest appeal was among women"
    (Milton Kent, Baltimore SUN, 1/18).

    Print | Tags: ABC, Cablevision, CBS, ESPN, Madison Square Garden, New Jersey Devils, New York Islanders, NFL, PGA Tour, Media, Turner Sports, Viacom, Walt Disney

         NBA Radio will begin its fourth season of telecasts January
    22 when it broadcasts the Rockets/Bulls game. NBA Radio is the
    league's nationally syndicated radio network and delivered to
    more than 130 stations nationwide.  The NBA is the only sports
    league to produce and market its own national radio series.  The
    season will consist of 13 regular season games, and will include
    the All-Star Game and post-season coverage (NBA).

    Print | Tags: Chicago Bulls, Houston Rockets, NBA, Media

         Time Warner's negotiations to acquire cable systems "are
    causing concern on Wall Street, where investors fear the moves
    will hurt the company's credit ratings and damp its stock price,"
    according to this morning's WALL STREET JOURNAL. Time Warner has
    been in discussions with Cablevision and Houston Industries about
    their cable operations, although Time Warner "wouldn't comment on
    the progress of the talks."  Timothy Pettee, analyst at Alliance
    Capital Management Corp: "The $64,000 question is how do they
    increase their cable footprint, while lowering the cable
    perception that the stock suffers on Wall Street?" (Eben Shapiro,

    Print | Tags: Cablevision, Media

         Overnight numbers for the WB Network "barely made a ripple
    on the national pond."  The network averaged a 1.9 rating and 3
    share for its 8-10pm debut last Wednesday.  Because of the low
    numbers, WB "starts out having to give make-goods to advertisers
    who were promised a 3 rating for the debut."  The network had
    planned ahead and withheld 25% of its advertising inventory "in
    order to make up for the shortfall."  James Kellner, head of WB,
    dismissed the "dismal national numbers" and pointed to
    "encouraging local-market performances," including New York where
    the WB affiliate WPIX recorded a 6.9/10 average.  Kellner would
    like to have "higher numbers" among the network's core
    demographic of 18-34 year old, and the network is working on
    promotions to build viewer awareness for the new shows (Steve
    Coe, BROADCASTING AND CABLE, 1/16 issue).
         GM'S POLLED: BROADCASTING & CABLE surveyed 150 randomly
    selected TV station GMs on the viability of a 5th network.  63%
    believe there was room for a fifth network, but only 22% polled
    said a sixth network would survive.  Of those who said only one
    can last, 64% picked United Paramount Network, with 21% choosing
    WB (B&C, 1/16 issue).

    Print | Tags: Media

         MLB Owners may give Adelphia Communications Chair John Rigas
    "preliminary approval sometime this week to begin negotiating a
    sales price for the Pirates.  Rigas, the city's preferred buyer,
    has until January 29 to conclude a deal with the team's owners.
    If he fails, the Pirates' owners can sell the team to anyone,
    including an investor who could move the team to another city.
    Rigas is expected to get the approval after flying to Chicago
    last Friday to meet with White Sox Owner Jerry Reinsdorf.  At the
    meeting, Rigas quelled owners' fears that he would attempt to
    build a TV "superstation," a la TBS, WWOR or WGN, if he bought
    the Pirates (Steve Halvonik, PITTSBURGH POST-GAZETTE, 1/17).

    Print | Tags: Chicago White Sox, MLB, Pittsburgh Pirates, Media, Turner Sports
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