Sponsorships Advertising Marketing

NBA AND IBM AGREE TO LONG- TERM PARTNERSHIP

1.18.1995

     The NBA & IBM announced a multi-year extension of their
partnership, making IBM the "Official Computer Technology
Manufacturer" and the "Official Scoring System" of the NBA.  IBM
joins Coca-Cola Co. and McDonald's as global partners of the NBA.
IBM will make what the league calls a "significant media
commitment" on NBC and TNT telecasts -- the first time IBM will
advertise throughout the entire NBA season.  The multi-tiered
agreement also provides hardware and systems for use by the NBA
and its teams, as well sponsorship of the NBA/IBM Coach of the
Month/Year.  IBM is also developing NBA GameStats, a new in-arena
scoring system, which will allow all 27 NBA arenas to be on-line
-- providing media, coaches and the league with instant data
(NBA/IBM).
     MILLER AND THE NBA:  Miller Brewing officials announced
yesterday that Miller Genuine Draft will be the presenting
sponsor of MTV's NBA All-Star Bash taking place during the NBA's
All-Star Weekend in Phoenix, February 9-12 (Miller).

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