Maloofs Agree To Deal With Sacto Group Billy Hunter Sues NBPA, Derek Fisher Weekend Plans With Philippe Dube ESPN Hosted Brainstorming Event ESPN, USTA Finalize 11-Year Deal For U.S. Open NBC Already 75% Sold Out For Sochi Games Pepper Returns To TV With ESPN Kings Owner Committed To Seattle Deal ESPN's Skipper Welcomes Competition NBA Committees Discuss Seattle Bid For Kings
Upcoming Conferences and Events
SBD/18/Sponsorships Advertising Marketing
MARKETPLACE ROUND-UP
Published January 18, 1995
A sidebar report in this week's issue of NEWSWEEK notes the new fashion among college basketball players: cut-off sleeveless T-shirts under their uniform jerseys (NEWSWEEK, 1/23 issue)....Lee Liu & Tong Advertising & Marketing has been retained as exclusive marketing agent for the 43rd World Table Tennis Championships to be held in China. This marks the first world title match in China in more than 30 years. As exclusive agent, Lee Liu & Tong retains worldwide marketing rights and the terrestrial China rights for broadcasting. ESPN will cover the event in 86 countries (Lapin East/West).....Porsche has signed Mario Andretti to its lineup to drive for the Porsche factory team in the '95 edition of the IMSA Rolex 24 at Daytona sports car endurance race on February 4-5 (Porsche)....At the opening meeting of the HealthSouth Sports Medicine Council, Bo Jackson will help kick off a program designed to help kids prevent injuries while playing sports (HealthSouth).... Two new Reebok TV ads that will debut on NBC's Sunday NBA broadcast will feature Shaquille O'Neal playing every position on two basketball teams (USA TODAY, 1/18).




