Sources: NBA Likely To Start Season As Part Of CBA Kerr Admits To Using Marijuana For Pain Relief ESPN Green Lights Celtics-Lakers "30 For 30" NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN 76ers Postpone Game Due To Moisture On Court ESPN: Sub Losses Don't Include New Outlets Nets' Prokhorov Seeks Minority Investor For Team Heat Offer Early Season-Ticket Renewal Option New NBA CBA Could Come In Near Future
SBD/18/Sponsorships Advertising Marketing
Published January 18, 1995
A sidebar report in this week's issue of NEWSWEEK notes the new fashion among college basketball players: cut-off sleeveless T-shirts under their uniform jerseys (NEWSWEEK, 1/23 issue)....Lee Liu & Tong Advertising & Marketing has been retained as exclusive marketing agent for the 43rd World Table Tennis Championships to be held in China. This marks the first world title match in China in more than 30 years. As exclusive agent, Lee Liu & Tong retains worldwide marketing rights and the terrestrial China rights for broadcasting. ESPN will cover the event in 86 countries (Lapin East/West).....Porsche has signed Mario Andretti to its lineup to drive for the Porsche factory team in the '95 edition of the IMSA Rolex 24 at Daytona sports car endurance race on February 4-5 (Porsche)....At the opening meeting of the HealthSouth Sports Medicine Council, Bo Jackson will help kick off a program designed to help kids prevent injuries while playing sports (HealthSouth).... Two new Reebok TV ads that will debut on NBC's Sunday NBA broadcast will feature Shaquille O'Neal playing every position on two basketball teams (USA TODAY, 1/18).