SBD/18/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     A sidebar report in this week's issue of NEWSWEEK notes the
new fashion among college basketball players:  cut-off sleeveless
T-shirts under their uniform jerseys (NEWSWEEK, 1/23
issue)....Lee Liu & Tong Advertising & Marketing has been
retained as exclusive marketing agent for the 43rd World Table
Tennis Championships to be held in China.  This marks the first
world title match in China in more than 30 years.  As exclusive
agent, Lee Liu & Tong retains worldwide marketing rights and the
terrestrial China rights for broadcasting.  ESPN will cover the
event in 86 countries (Lapin East/West).....Porsche has signed
Mario Andretti to its lineup to drive for the Porsche factory
team in the '95 edition of the IMSA Rolex 24 at Daytona sports
car endurance race on February 4-5 (Porsche)....At the opening
meeting of the HealthSouth Sports Medicine Council, Bo Jackson
will help kick off a program designed to help kids prevent
injuries while playing sports (HealthSouth).... Two new Reebok TV
ads that will debut on NBC's Sunday NBA broadcast will feature
Shaquille O'Neal playing every position on two basketball teams
(USA TODAY, 1/18).
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Related Topics:

ESPN, NBA, NBC, Reebok, Walt Disney

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