LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann Steph Curry Tops In NBA Jersey Sales Reebok Important For Future UFC TV ESPN Changes Format For MLB ASG Reveal Costas To Apologize To Cubs Pitcher
SBD/18/Sponsorships Advertising Marketing
Published January 18, 1995
A sidebar report in this week's issue of NEWSWEEK notes the new fashion among college basketball players: cut-off sleeveless T-shirts under their uniform jerseys (NEWSWEEK, 1/23 issue)....Lee Liu & Tong Advertising & Marketing has been retained as exclusive marketing agent for the 43rd World Table Tennis Championships to be held in China. This marks the first world title match in China in more than 30 years. As exclusive agent, Lee Liu & Tong retains worldwide marketing rights and the terrestrial China rights for broadcasting. ESPN will cover the event in 86 countries (Lapin East/West).....Porsche has signed Mario Andretti to its lineup to drive for the Porsche factory team in the '95 edition of the IMSA Rolex 24 at Daytona sports car endurance race on February 4-5 (Porsche)....At the opening meeting of the HealthSouth Sports Medicine Council, Bo Jackson will help kick off a program designed to help kids prevent injuries while playing sports (HealthSouth).... Two new Reebok TV ads that will debut on NBC's Sunday NBA broadcast will feature Shaquille O'Neal playing every position on two basketball teams (USA TODAY, 1/18).