Is London Next In Line For An NFL Team? USA Hockey Struggles To Resolve Pay Dispute Kaepernick's Unemployment Raises Questions League Notes U.S. NHLers Could Boycott Worlds Bettman Continues To Be Wary On Olympics NFLPA Investigating Jaguars Over Rules Violation League Notes Goodell Follows Up On Changes To NFL Games NHL Players Won't Compromise For Olympics
SBD/18/Leagues Governing Bodies
THE RE-ENTRY MARKETING OF THE NHL
Published January 18, 1995
"In hockey, we now have an in vitro case study: how to market a sport that nearly self-obliterated a season. Obviously, the best marketing is to open -- or re-open -- the doors with major league players," writes Richard Sandomir. "Game On!" is the theme of an upcoming TV spot that will feature street hockey scenes from "Wayne's World." A print ad campaign by the league will feature the tagline: "Tape the sticks. Lace 'em up. Drop the puck." Fox Sports' Exec VP/Marketing Tracy Dolgin hopes to round up 10 to 15 players for a variety of personality and "oddball informational" spots (N.Y. TIMES, 1/18).