Current, Former Fighters Sue UFC Bernie Ecclestone Retains Control Of F1 Top ATP Events Could Sue Tour Over Prize Money Mara Thinks NFL Got It Right With Conduct Policy Peterson Plans Lawsuit Against NFL Foley Confident In Viability Of NHL In Vegas NFL Struggling To Find Venue For L.A. Team NFLPA Voices Concern Over Conduct Policy NBA Mulls Reducing Preseason Schedule IPTL Sees Early Success
SBD/18/Leagues Governing Bodies
THE RE-ENTRY MARKETING OF THE NHL
Published January 18, 1995
"In hockey, we now have an in vitro case study: how to market a sport that nearly self-obliterated a season. Obviously, the best marketing is to open -- or re-open -- the doors with major league players," writes Richard Sandomir. "Game On!" is the theme of an upcoming TV spot that will feature street hockey scenes from "Wayne's World." A print ad campaign by the league will feature the tagline: "Tape the sticks. Lace 'em up. Drop the puck." Fox Sports' Exec VP/Marketing Tracy Dolgin hopes to round up 10 to 15 players for a variety of personality and "oddball informational" spots (N.Y. TIMES, 1/18).