UFC Brings 23 Celebrity Investors On Board NFL Losing Money On London Games Richard Sherman Calls Out NFL On Player Safety Diversity In MLB Front Offices Again Questioned NBA Allows Teams To Streamline Video Access Pro Cricket League Could Be Coming To U.S. Obama Addresses Kaepernick Protest NFL Exec Says "Low Likelihood" Of China Game Supreme Court Asked To Reject Concussion Deal NBA Proposes Changes To Review Protocol
SBD/18/Leagues Governing Bodies
THE RE-ENTRY MARKETING OF THE NHL
Published January 18, 1995
"In hockey, we now have an in vitro case study: how to market a sport that nearly self-obliterated a season. Obviously, the best marketing is to open -- or re-open -- the doors with major league players," writes Richard Sandomir. "Game On!" is the theme of an upcoming TV spot that will feature street hockey scenes from "Wayne's World." A print ad campaign by the league will feature the tagline: "Tape the sticks. Lace 'em up. Drop the puck." Fox Sports' Exec VP/Marketing Tracy Dolgin hopes to round up 10 to 15 players for a variety of personality and "oddball informational" spots (N.Y. TIMES, 1/18).