NFL Reopens Investigation Into Giants' Josh Brown Sources: NBA, NBPA On Verge Of New CBA Manfred Expects Domestic Violence Policy To Evolve Roger Goodell Addresses Dip In NFL Ratings MLB To Get New Midtown Manhattan HQ PGA Tour Implements New Scheduling Rule Silver Wants '19 All-Star Game In Charlotte Layoffs Hit UFC In Wake Of WME-IMG Purchase League Notes NFL Over-Officiating Celebrations?
SBD/18/Leagues Governing Bodies
THE RE-ENTRY MARKETING OF THE NHL
Published January 18, 1995
"In hockey, we now have an in vitro case study: how to market a sport that nearly self-obliterated a season. Obviously, the best marketing is to open -- or re-open -- the doors with major league players," writes Richard Sandomir. "Game On!" is the theme of an upcoming TV spot that will feature street hockey scenes from "Wayne's World." A print ad campaign by the league will feature the tagline: "Tape the sticks. Lace 'em up. Drop the puck." Fox Sports' Exec VP/Marketing Tracy Dolgin hopes to round up 10 to 15 players for a variety of personality and "oddball informational" spots (N.Y. TIMES, 1/18).