SBD/18/Franchises

RAIDERS NOW IN DRIVER'S SEAT?

     The Rams move affects the Raiders on "several fronts."  Most
notably, with a stadium.  Raiders Owner Al Davis may be "able to
use the loss of the Rams as leverage to better guarantee that"
current negotiations on a new facility are successfully
concluded.  Davis has held talks about a stadium at Hollywood
Park in Inglewood and the league had "already been working for
some time to keep the team here."  If the team reaches an
agreement, they could stay at the L.A. Coliseum for the interim,
or move to Anaheim, where Davis could take advantage of luxury
seating the Coliseum lacks.  A Raider official also noted
yesterday that the club might increase "its advertising effort in
Orange County to attract disenfranchised fans there."  The
Raiders will also benefit from being the only team covered by
local print and electronic media (Steve Springer, L.A. TIMES,
1/18).
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