NFL Distances Itself From Reports Of DirecTV Deal Flames' Burke Insists He Won't Take Over GM James Duthie Staying At TSN People & Personalities Bradley Center Revenue Rises In FY '13 Sharks COO Focused On Marketing Efforts Whistle Signs Multiyear Deal With USSA Final Ratings: World Cup Draw, MLS Cup Final Pacers Seeing Local TV Ratings Skyrocket ESPN Pulls Van Gundy From Knicks Game
NHLPA SKATES INTO YOUR LIVING ROOM
Published January 17, 1995
The NHLPA has launched a TV show that will give players exposure to both American and Canadian audiences. "Be a Player," will be a 30-minute show aimed at both youth and adult audiences featuring tips from players, skills competitions between NHL stars, NHL trivia and an in-depth interview with a marquee player. The show, to be hosted by TSN's Paul Romanuk, will air in the U.S. on ESPN2. The production will reportedly attempt to mimic the NBA's "Inside Stuff." Similar to the NBA's effort, "it will be filled with promotional fluff ... an easy, breezy watch for hockey fans" (Rob Longley, TORONTO SUN, 1/15). HOCKEY TUBE NOTES: Fox will not increase its NHL schedule beyond the final two regular-season Sundays. But Fox could receive a rebate due to the cancellation of the All Star Game (Rudy Martzke, USA TODAY, 1/17). News Corp. Chair Rupert Murdoch: "There is clearly a growing interest in hockey in this country. We're going to work closely with hockey in making it a better TV sport" (Bob Keisser, KNIGHT RIDDER, 1/15). ....DirecTV viewers can expect an NHL package similar to NBA's "League Pass" by next October, according to DirecTV VP Tom Bracken (VANCOUVER PROVINCE, 1/13).