49ers' Paraag Marathe Opens Up About Role Riddick: 49ers Almost Hired Him, McDaniels 49ers GM, Coach Have Separate Contractual Power Minding My Business With Hannah Gordon John Lynch Wanted Secret Hiring Process 49ers Shock NFL, Hire John Lynch As GM Jed York Helps Fund New Athlete Activism Institute 49ers Freeze Season-Ticket Prices Pepsi Using Super Bowl To Hype Premium Water 49ers Sue Santa Clara Over Stadium Deal
SBD/17/Sponsorships Advertising Marketing
SUPER BOWL NEWS & NOTES
Published January 17, 1995
The National Pork Producers Council tell THE SPORTS BUSINESS DAILY that they hope to use their Super Bowl ads as a kickoff in their campaign to make pork the next big U.S. "food trend" (THE DAILY)....USA TODAY's "Super Bowl Ad Watch" profiles Quaker State -- the company's one 30-second ad in the 3rd quarter is its first ever Super Bowl spot -- and Wilson, whose 60-second 4th quarter is a takeoff on David and Goliath (Dottie Enrico, USA TODAY, 1/16).... Goodyear's Super Bowl ad campaign was profiled on "Entertainment Tonight's" weekend edition. The company is introducing a new tire in conjunction with the campaign ("ET," 1/15)....In his "The Biz" column, Michael Hiestand calls the 49ers Steve Young, who tapes a Frito Lay ad today that will aired during the Super Bowl, "the perfect ad prospect" (USA TODAY, 1/17)....In Toronto, Jim Hunt writes on the possibility of a one- sided game: "How would you like to be an advertiser who has anted up the big bucks for a spot run in the second half?" (TORONTO SUN, 1/17).