Companies Pledge $30M To S.F. Super Bowl Effort Kaepernick Signs Endorsement With Jaguar Civil Rights Groups Threaten 49ers Stadium Suit Warriors' Playoff Run Could Boost Sponsorship No Timeline For 49ers' Naming Rights Gatorade Debuts New TV Ad Santa Clara Agrees To NFL's SB Demands Gordon Discusses Pepsi Max Viral Video Pepsi Max Prank Video An Internet Sensation Jeff Gordon Stars In Pepsi Max Spot
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SUPER BOWL NEWS & NOTES
Published January 17, 1995
The National Pork Producers Council tell THE SPORTS BUSINESS DAILY that they hope to use their Super Bowl ads as a kickoff in their campaign to make pork the next big U.S. "food trend" (THE DAILY)....USA TODAY's "Super Bowl Ad Watch" profiles Quaker State -- the company's one 30-second ad in the 3rd quarter is its first ever Super Bowl spot -- and Wilson, whose 60-second 4th quarter is a takeoff on David and Goliath (Dottie Enrico, USA TODAY, 1/16).... Goodyear's Super Bowl ad campaign was profiled on "Entertainment Tonight's" weekend edition. The company is introducing a new tire in conjunction with the campaign ("ET," 1/15)....In his "The Biz" column, Michael Hiestand calls the 49ers Steve Young, who tapes a Frito Lay ad today that will aired during the Super Bowl, "the perfect ad prospect" (USA TODAY, 1/17)....In Toronto, Jim Hunt writes on the possibility of a one- sided game: "How would you like to be an advertiser who has anted up the big bucks for a spot run in the second half?" (TORONTO SUN, 1/17).