Levi's Stadium Wins Sports Facility Of The Year Santa Clara Rejects $3M Gift From 49ers 49ers Go With Black For New Alternate Uniform 49ers Drop Youth Soccer Proposal 49ers Address Turf Issues Ahead Of Super Bowl 50 PepsiCo Swoops In For Five-Year NBA Deal Wilson Highlights New Glove Customization Wilson Purchases Louisville Slugger 49ers Criticized For Response To Issues Pepsi Signs Serena Williams, Usain Bolt
Upcoming Conferences and Events
SBD/17/Sponsorships Advertising Marketing
SUPER BOWL NEWS & NOTES
Published January 17, 1995
The National Pork Producers Council tell THE SPORTS BUSINESS DAILY that they hope to use their Super Bowl ads as a kickoff in their campaign to make pork the next big U.S. "food trend" (THE DAILY)....USA TODAY's "Super Bowl Ad Watch" profiles Quaker State -- the company's one 30-second ad in the 3rd quarter is its first ever Super Bowl spot -- and Wilson, whose 60-second 4th quarter is a takeoff on David and Goliath (Dottie Enrico, USA TODAY, 1/16).... Goodyear's Super Bowl ad campaign was profiled on "Entertainment Tonight's" weekend edition. The company is introducing a new tire in conjunction with the campaign ("ET," 1/15)....In his "The Biz" column, Michael Hiestand calls the 49ers Steve Young, who tapes a Frito Lay ad today that will aired during the Super Bowl, "the perfect ad prospect" (USA TODAY, 1/17)....In Toronto, Jim Hunt writes on the possibility of a one- sided game: "How would you like to be an advertiser who has anted up the big bucks for a spot run in the second half?" (TORONTO SUN, 1/17).