Leagues and Governing Bodies

THE GROWTH OF NASCAR VS. ITS TRADITIONAL BASE

1.17.1995

     "NASCAR these days is a boom town on the frontier of
American sport.  Everyone is making money -- drivers, car owners,
track operators," according to Sunday's RICHMOND TIMES-DISPATCH.
Ben Blake writes, "The NASCAR boom began with corporate
involvement in the mid-1980s and today is at critical mass,
bursting at the seams with loot for all comers."  The two "hot
spots" for NASCAR now are Southern CA and Dallas-Ft. Worth.  But,
NASCAR is "torn between its allegiances with its traditional
tracks and its desire to expand" into new markets (RICHMOND
TIMES-DISPATCH, 1/15).

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