SBD/13/Sponsorships Advertising Marketing
NFL PROPERTIES SIGNS RECORDING CONTRACT
Published January 13, 1995
NFLP and the NFLPA have signed a deal with a major recording company to produce a country album and a rap record. Players will be "doing duets with leading country and rap artists," plus solos written for them by top professional musicians. It is going to be a year-long project, including music videos, a world tour and merchandising tie-ins. The deal will officially be revealed at a Super Bowl press conference (N.Y. POST, 1/13).