SBD/12/Sports Media

MEDIA NOTES

     "Off the Record with Pat Summerall," a Raycom-Summerall
Group production that has Summerall speaking with NFL and Super
Bowl heros, will run in syndication from January 21-January 29.
The hour-long show is cleared in approximately 80% of the
country, and 17 of top 20 markets (Raycom)...ESPN led all basic
cable networks in fourth quarter 1994 ratings.  ESPN rating a 2.6
for primetime coverage, up from a 2.0 of last year.  The USA
Network rated second at 2.3, up from 2.2.  Virtually all basic
networks showed a ratings jump from last year, with only TBS and
MTV showing slight drops (BROADCASTING & CABLE, 1/9 issue)....CBS
Radio will air eight regular season NCAA basketball games from
January 22-March 12 (CBS Radio)....Prime SportsChannel announced
"wall-to-wall" coverage of Super Bowl week, January 23-29, on its
network.  Prime will cary live coverage of photo day, team
interviews, Commissioner Tagliabue's address to the media, and
coach's press conferences (NewSport)....The America 3 all-women's
yacht team was profiled on last night's "Dateline NBC."... Sports
Illustrated returns its Golf Plus section in the January 16 issue
(SI).
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