SBD/12/Sports Industrialists

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         SUSAN O'MALLEY's success at selling seats at USAir Arena
    while having a losing basketball team is profiled in the January
    16 issue of BUSINESS WEEK.  Since O'Malley was put in charge of
    business operations in 1988, the team's average attendance has
    jumped from 9,814 to almost 18,000 (17,859 as of January 4).
    O'Malley credits her success to "promoting games against high-
    profile teams," and creating ticket packages for those games "to
    avoid missing the big ones."  The big crowds for these games
    prompted "others to spring for season tickets."  Pistons
    President Tom Wilson  says the idea "went against the grain in
    the NBA. ... But has been copied throughout the league."
    According to NBA sources, the team was losing $4M a year before
    O'Malley took over.  The Bullets are expected to make around
    $1.5M this season (Amy Barrett, BUSINESS WEEK, 1/16 issue).

    Print | Tags: Detroit Pistons, NBA, People and Pop Culture, Wilson Sporting Goods

         Bulls Chairman JERRY REINSDORF is personally trying to work
    out a deal for SCOTTIE PIPPEN to be traded (CHICAGO TRIBUNE,
    1/12)....Miami Coach DENNIS ERICKSON will reportedly announce
    today that he will become the next head coach of the Seattle
    Seahawks (MIAMI HERALD, 1/12).... Blazers Owner PAUL ALLEN will
    back an upstart production, TV and multimedia company called
    Storyopolis and focused on children's stories and classic tales
    (L.A. TIMES, 1/12). ....Former Dolphins CB PAUL LANKFORD has
    joined the Jaguars as Dir of Player Programs (Jaguars).....HARVEY
    GANOT has been promoted by MTV Networks to Pres of Advertising &
    Promotion Sales (AD AGE, 1/9 issue)....TOM MAZZA has been named
    Exec VP/Current Programs and Strategic Planning by Paramount
    Network Television, Hollywood (BROADCASTING & CABLE, 1/9
    issue)....Louis Vuitton has named WILLOW BAY as spokersperson for
    the Louis Vuitton Cup, the races which determine who are
    America's Cup challengers (Louis Vuitton).

    Print | Tags: Chicago Bulls, Jacksonville Jaguars, Miami Dolphins, Seattle Seahawks, People and Pop Culture, Vulcan Ventures
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