Sponsorships Advertising Marketing

NFL SURVEY FINDS THE LEAGUE TOP AMONG RETAILERS

1.11.1995

According to a survey conducted by Morgan-Horan for the NFL,the league ranks at the top of the four major sports leagues asthe most effectively marketed league and as providing the bestsales support (The NFL).

MOST EFFECTIVELY MARKETED LEAGUE ON A SCALE OF 1-5 (1=INEFFECTIVE, 5=EFFECTIVE):
NFL	4.01	NBA	3.98
MLB	3.44	NHL	2.41

WHICH LEAGUE OFFERS BEST SALES SUPPORT?
NFL Properties	44%
NBA Properties	34
MLB Properties	13
NHL Properties	5

PREVIOUS MARKETPLACE ROUNDUP NEXT CURTIS POLK NAMED PRESIDENT AT F.A.M.E.

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