Menu
Sponsorships Advertising Marketing

IF DALY KEEPS UP GOOD BEHAVIOR, WILSON/REEBOK WILL BE BACK

     John Daly, who returned to the PGA Tour last week after a
"voluntary" hiatus and improved his golf score each day at the
Mercedes Championship, may be on the verge of returning to his
sponsors' good graces.  Both Wilson and Reebok suspended their
endorsement contracts with Daly after his hiatus.  But, thus far,
Wilson is happy with Daly's behavior.  Wilson spokesperson Mike
Boylan: "Seeing he's taking a better attitude when he's not up
front is refreshing. ... We're in a wait-and-see period.  We're
really happy with the way he's gotten himself in physical shape.
His attitude seems terrific and his comments -- admitting it took
him longer to grow up is refreshing -- are things we like to
hear."  Wilson and Reebok will wait before any decision on Daly
(Don Cronin, USA TODAY, 1/11).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/01/11/Sponsorships-Advertising-Marketing/IF-DALY-KEEPS-UP-GOOD-BEHAVIOR-WILSONREEBOK-WILL-BE-BACK.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/01/11/Sponsorships-Advertising-Marketing/IF-DALY-KEEPS-UP-GOOD-BEHAVIOR-WILSONREEBOK-WILL-BE-BACK.aspx

CLOSE