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PBA HEADED FOR THE GUTTER?
Published January 11, 1995
SPORTS ILLUSTRATED's "ScoreCard" reports that the Professional Bowlers Association is having trouble finding corporate backers for some of its events, and two of its 15 events have yet to be sponsored at all. Although ABC, who has aired the tour for 33 years, has renewed its contract with the PBA, it did so for a fee of $700,000 for 14 events, down from $3.52M for 24 events in its previous deal. True Value has recently ended its 12 year affiliation with the tour, and the Tournament of Champions, the sport's "crown jewel," has had to find its third sponsor in as many years. Although bowling still "dominates its Saturday time slot," ABC senior VP Dennis Lewin says that "Ratings aren't a problem. Revenues are" (SPORTS ILLUSTRATED, 1/16 issue).