SBD/10/Sponsorships Advertising Marketing

NEGATIVE REACTION TO THE CAVALIERS NEW UNIFORMS

     Jim Kahler, head of marketing and sales for the Cavaliers,
"knows exactly how the fans and national media feel about the new
uniforms the Cavs are wearing this season":  "I know some people
hate them.  But I also understand people are resistant to change.
It's human nature."  Kahler, however, is "preaching patience."
Because even if the team decided to change their logo and color
scheme, they would have to wait until the '96-97 season.  The NBA
requires a 2-year lead time for uniform and color alterations
(Bart Hubbach, THE SPORTING NEWS, 1/9 issue).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug