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SBD/10/Sponsorships Advertising Marketing
NEGATIVE REACTION TO THE CAVALIERS NEW UNIFORMS
Published January 10, 1995
Jim Kahler, head of marketing and sales for the Cavaliers, "knows exactly how the fans and national media feel about the new uniforms the Cavs are wearing this season": "I know some people hate them. But I also understand people are resistant to change. It's human nature." Kahler, however, is "preaching patience." Because even if the team decided to change their logo and color scheme, they would have to wait until the '96-97 season. The NBA requires a 2-year lead time for uniform and color alterations (Bart Hubbach, THE SPORTING NEWS, 1/9 issue).