LeBron James Favoring Old Nikes 'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson McIlroy, Rooney Star In New Nike Ad
SBD/10/Sponsorships Advertising Marketing
Published January 10, 1995
Nike and Canstar Sports Inc. announced yesterday that they have entered into a Business Combination Agreement, and Nike has commenced its tender offer, effective January 6, to acquire all of the outstanding shares of Canstar at the Canadian share price of $27.50 per share (Nike/Canstar).... Mechanicsville, VA -based Fast Mart Convenience Stores will sponsor two major dates on the '95 Richmond Int'l Raceway NASCAR calendar. "Fast Mart Pole Day" on March 3 will determine the top 20 starters for the following weekend's Hardee's Frisco NASCAR Busch Series and Pontiac Excitement 400 NASCAR Winston Cup Series race. Fast Mart SuperTruck Shootout will kick off three nights of NASCAR racing On September 7 (NASCAR NEWS, 1/4 issue)....Walke Communications is currently surveying major sports advertisers on their feelings about getting their money's worth in today's sports market. Among questions asked: If labor problems have had an effect on their products or ability to market their products. Walke will release their report at the Western Sports Forum in Colorado Springs on March 15 (THE DAILY). ....Standard & Poor's Ratings Group placed ITT Corp. commercial paper on CreditWatch with negative implications, citing concerns about ITT's recent restructuring moves (WALL STREET JOURNAL, 1/10)....While The Sports Authority's stock has "taken a beating" in the last month, many analysts say the long-term outlook is a "winner for the nation's largest chain of sports superstores" (Ellen Neuborne, USA TODAY, 1/10).... Astros Senior VP/Business Operations Bob McClaren, on the general off-season reaction from sponsors: "The comment we keep hearing is, 'We're with you. We want to do something with you, but we're just a little concerned about when and if this thing is going to start on time. We're a little worried about who the players are going to be. If you can get this labor issue resolved, we'll be there.'" As for Astros sponsors, Coca-Cola and Randall's Markets, have yet to resign (Neil Hohlfeld, HOUSTON CHRONICLE, 1/8).