SONY TO COME OUT WITH ITS OWN 18 INCH DISH
Published December 23, 1994
Sony Corp. of America will enter the market for 18-inch satellite dishes and receivers as early as June, challenging Thomson Consumer Electronics Inc. "in what has become one of the consumer-electronics industry's fastest-growing product areas." Sony will unveil their dish at the Consumer Electronics Show in Las Vegas early next month. The satellite system now being sold is manufactured exclusively by RCA owner Thomson. The exclusivity period ends in December 1995, or after RCA has sold one million units -- whichever comes first. RCA has already sold more than 500,000 units, and the company estimates surpassing one million units sometime in mid-1995. It is unclear whether Sony's entry will result in lower prices for consumers. One industry analyst: "They aren't known for making low-cost goods" (Jeffrey Trachtenberg, WALL STREET JOURNAL, 12/23).