SBD/23/Sports Media

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  • FOX LOSES WITH FOOTBALL -- OR DOES IT?

         In Los Angeles, Steve Weinstein examines Fox's first year of
    covereage of the NFL, writing that "the many-pronged payoffs from
    that massive investment have been both triumphal and
    disappointing."  John Mansell, senior analyst for Paul Kagan &
    Associates, notes that Fox will lose "as much as half a billion
    dollars over the course of the four-year deal with the NFL."
    But, Mansell adds that what the network has succeeded in doing is
    to "build a major domestic and international network, by
    attracting stronger affiliates in major markets all over the
    country."  Ratings for Fox/NFC games are down 5% from last season
    on CBS, while NBC/AFC games are up about 13%.  Weinstein writes,
    "Part of Fox's problem may be the on-field competition this
    season.  The AFC has it; the NFC -- though it boasts of pro
    football's two best teams -- doesn't."  However, Fox has won the
    war of the pregame shows "by a wide margin" (L.A. TIMES, 12/22).
    

    Print | Tags: CBS, NBC, News Corp./Fox, NFL, Media, Viacom
  • LIBERTY SPORTS AND NEW CONFERENCE ANNOUNCE TV AGREEMENT

         Liberty Sports, Inc. has reached agreement with the NCAA's
    newest, but as yet unnamed, athletic conference -- giving Liberty
    Sports national and regional telecasts rights to live football
    beginning in 1996 through 2000.  The conference has ten
    universities, including Cincinnati, Houston, Louisville, Memphis,
    Southern Miss, and Tulane.  Lane Rawlings, President of
    University of Memphis and Chair of the new conference:  "The
    Liberty Sports agreement provides the new conference with instant
    credibility.  In addition to revenue, conference members will
    gain national and regional television exposure each week that
    will benefit their football programs" (Liberty).
    

    Print | Tags: Cablevision, NCAA, New York Liberty, Media
  • SONY TO COME OUT WITH ITS OWN 18 INCH DISH

         Sony Corp. of America will enter the market for 18-inch
    satellite dishes and receivers as early as June, challenging
    Thomson Consumer Electronics Inc. "in what has become one of the
    consumer-electronics industry's fastest-growing product areas."
    Sony will unveil their dish at the Consumer Electronics Show in
    Las Vegas early next month.  The satellite system now being sold
    is manufactured exclusively by RCA owner Thomson.  The
    exclusivity period ends in December 1995, or after RCA has sold
    one million units -- whichever comes first.  RCA has already sold
    more than 500,000 units, and the company estimates surpassing one
    million units sometime in mid-1995.  It is unclear whether Sony's
    entry will result in lower prices for consumers.  One industry
    analyst: "They aren't known for making low-cost goods" (Jeffrey
    Trachtenberg, WALL STREET JOURNAL, 12/23).
    

    Print | Tags: Media
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