Sponsorships Advertising Marketing

REEBOK WILL NOT BRING CHRISTMAS CHEER TO BURMA

12.23.1994

     Reebok International, Ltd. has said it will not manufacture
it products in Burma "until significant improvements in human
rights conditions are in place." In a letter to Canadian
activists who oppose Burma's ruling military junta, Reebok
President Paul Fireman wrote:  "Reebok is not currently
purchasing footwear or apparel made in Burma and will not
consider doing so until significant improvements in human rights
conditions are in place."  Reebok received some bad publicity
earlier in the year for the living conditions of their workers in
Southeast Asia (Mitchell Zuckoff, BOSTON GLOBE, 12/22).

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