Reebok Rolling Out New Fitness Campaign UFC's Conor McGregor Inks Deal With Reebok Reebok Stands Behind Jones After Positive Test Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Source: UFC's Reebok Deal Worth $70M Adidas Mulling Reebok Sale Overseas Group Launching Bid To Buy Reebok Reebok Rolls Out New Delta Logo Reebok Taps Venables Bell For Global Creative Reebok Drops DDB Amid Creative Review
Upcoming Conferences and Events
SBD/23/Sponsorships Advertising Marketing
REEBOK WILL NOT BRING CHRISTMAS CHEER TO BURMA
Published December 23, 1994
Reebok International, Ltd. has said it will not manufacture it products in Burma "until significant improvements in human rights conditions are in place." In a letter to Canadian activists who oppose Burma's ruling military junta, Reebok President Paul Fireman wrote: "Reebok is not currently purchasing footwear or apparel made in Burma and will not consider doing so until significant improvements in human rights conditions are in place." Reebok received some bad publicity earlier in the year for the living conditions of their workers in Southeast Asia (Mitchell Zuckoff, BOSTON GLOBE, 12/22).