Adidas Restructures Reebok Management Reebok Seeks To Blend Shopping, Fitness Reebok's Fitness Focus Paying Off Reebok Cap Measures Impacts To Athletes' Heads Weekend Plans With Philippe Dube Company Sues Reebok Subsidiary Over Hockey Bag Reebok Launches "Live With Fire" Campaign Reebok Unveils "Rampage" Jackson Ad Campaign UFC Won't Let Jackson Wear Reebok In Cage Reebok Switches Ad Duties Back To DDB
SBD/23/Sponsorships Advertising Marketing
REEBOK WILL NOT BRING CHRISTMAS CHEER TO BURMA
Published December 23, 1994
Reebok International, Ltd. has said it will not manufacture it products in Burma "until significant improvements in human rights conditions are in place." In a letter to Canadian activists who oppose Burma's ruling military junta, Reebok President Paul Fireman wrote: "Reebok is not currently purchasing footwear or apparel made in Burma and will not consider doing so until significant improvements in human rights conditions are in place." Reebok received some bad publicity earlier in the year for the living conditions of their workers in Southeast Asia (Mitchell Zuckoff, BOSTON GLOBE, 12/22).