Sponsorships Advertising Marketing

AMERICA'S YOUTH HAS GONE POG WILD

12.23.1994

     NBC's David Bloom examined the latest craze among children -
- the POG, small cardboard milk caps.  POG, which stands for
"Passion-fruit, Orange and Guava" originated with a Hawaiian
juice drink.  Generally priced between $3-5, they  can be used
for games, collecting, and trading.  POGs have become so popular
that Alan Rapinsky has started the World POG Federation.
Rapinsky got the idea after 1 billion milk caps were distributed
in Hawaii alone last year.  Bloom noted that the POG craze is
becoming so large that even "corporate America" is joining in
("Nightly News," 12/22).

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