SBD/22/Sports Media

NBC CHARGES BOSTON AFFILIATE WITH BREACH OF NFL CONTRACT

     NBC is upset with WBZ-TV, the network's Boston affiliate,
for failing to switch to the beginning of the Dolphins-Colts 4pm
game last Sunday after the Patriots beat the Bills.  WBZ instead
ran "Fifth Quarter," a Patriots- sponsored wrap-up show, for over
17 minutes before switching to the game in progress.  NBC Sports
spokesperson Ed Markey: "They violated the contract.  We pay $868
million (over four seasons) for pro football and they do an a la
carte menu on us."  It apparently won't happen this Saturday
after WBZ parent company, Westinghouse, "agreed to commit in
writing" to carry the entire Pats-Bears and Chiefs-Raiders games
this weekend.  "Fifth Quarter" has run for 12 Sundays and is
largely advertiser-driven, with part of the revenue going to the
Patriots.  WBZ switches its affiliation to CBS on January 2, with
WHDH picking up NBC and any potential Patriot playoff games (Jack
Craig, BOSTON GLOBE, 12/22).
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