Sponsorships Advertising Marketing

ATLANTA SPORTS MARKETING FIRM ACQUIRES HULA BOWL RIGHTS

12.21.1994

     Universal Marketing Associates (UMA) announced yesterday
that it has acquired the marketing rights to college football's
Hula Bowl all-star game in Honolulu.  UMA's rights begin with the
upcoming game on January 22, 1995 and continue through the 1999
game.  UMA VP Bob Longmire: "We are actively pursuing the
acquisition of sports properties, and although we will be working
in concert with the Aloha Bowl Foundation, we have developed an
ownership position in regards to the national marketing of the
event."  UMA is currently in negotiations with what they call a
major national restaurant chain regarding title sponsorship of
the Hula Bowl.  UMA expects to make an announcement within the
next two weeks (UMA).

PREVIOUS A TEAM BY ANY OTHER NAME COULD JUST SELL MORE HATS NEXT MARKETPLACE ROUND-UP

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1994/12/21/Sponsorships-Advertising-Marketing/ATLANTA-SPORTS-MARKETING-FIRM-ACQUIRES-HULA-BOWL-RIGHTS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1994/12/21/Sponsorships-Advertising-Marketing/ATLANTA-SPORTS-MARKETING-FIRM-ACQUIRES-HULA-BOWL-RIGHTS.aspx