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RAMS WANING POPULARITY IN L.A. EXAMINED ON ESPN
Published December 21, 1994
ESPN's Mark Schwarz examined the Rams' troubles in Orange County as well as their declining popularity among fans. L.A. TIMES reporter T.J. Simers: "It's a bad team, it's not attracting anybody, there's no excitement. What do you get excited about with this team? -- Which quarter Chris Miller is going to get his concussion in?" Leigh Steinberg, who has organized a group to keep the Rams in Anaheim, said rumors of a move has exaggerated the team's lack of appeal: "The worst thing to do in Southern California, which is an area that appreciates the concept of something is hot, exciting, and the place to be, is to do what the Rams have done for the last two years, which is to say we really, probably won't be here." Another issue discussed was the declining amount of Rams merchandise being sold. Rams safety Anthony Newman spoke of how he once needed a couple of Rams caps for his football camp: "I went to every mall in Orange County almost, and I couldn't find a Rams hat. I couldn't believe it. I think you have to take some responsibility to do something like to market the Los Angeles Rams" ("SportsCenter," ESPN, 12/20). SHAW PROFILED: Rams President John Shaw, the architect of the Rams move, is the focus of an extensive profile in this morning's ST. LOUIS POST-DISPATCH. Shaw, who was put in charge of the organization at the age 31, is praised for "his shrewd, indefatigable negotiating skills" (Bernie Miklasz, ST. LOUIS POST-DISPATCH, 12/21).