The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

12.20.1994

     TODAY:  The AFC after Week 17     TOMORROW: The NFC after Week 17
                     '94         YEAR-TO-DATE
      
              TEAM
               HOME         
        DATES
               AVG.
               TIX
               REVENUE
               '93         
        AVG.
               TIX         REVENUE 
        +/- FROM '93
      
       KCC^            8
               79,056
               $29         
               $18,340,963         
               75,790
               +         $1,363,975
      
       JET            8
               77,295
               $25         
               $15,458,950         
               76,121
               +         234,747
      
       DEN^            7
               75,389
               $29         
               $15,304,054         
               75,273
               +         $2,131,279
      
       BUF^            8
               74,500
               $30         
               $17,880,060         
               78,454
               +         $934,077
      
       CLE            7
               74,224
               $27         
               $14,028,363         
               74,263
               -         $126,880
      
       MIA            7
               73,430
               $30         
               $15,420,210         
               66,618
               +         $1,430,520
      
       SDC^            7
               61,363
               $32         
               $13,745,408         
               59,218
               +         $2,553,260
      
       SEA^            8
               61,238
               $28         
               $13,717,312         
               54,835
               +         $3,189,088
      
       PAT^            8
               60,252
               $34         
               $16,388,544         
               45,358
               +         $5,742,115
      
       PIT^            8
               59,821
               $32         
               $15,314,048         
               55,116
               +         $3,409,019
      
       CIN^            7
               58,853
               $31         
               $12,771,194         
               46,608
               +         $3,309,683
      
       HOU^            7
               57,734
               $27         
               $9,966,726         
               55,926
               +         $962,640
      
       IND            7
               53,281
               $27         
               $10,070,163         
               52,129
               +         $341,929
      
       LAR            7
               50,485
               $33         
               $11,661,936         
               52,838
               -         $543,543
      

     NOTE:  Teams with the symbol (^) next to their name haveincreased their ticket prices over last year.  "'93 AVG." isbased on the same number of home dates as the teams have had thusfar in '94.  "TIX $" is the team's average ticket price.  "TIXREVENUE" is an approximated figure based on the increase/decreasein attendance for the same number of home dates from '93.  The+/- revenue figures take into account all new ticket prices.

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'94 YEAR-TO-DATE
TEAM	HOME DATES	AVG.	TIX	REVENUE	'93 AVG.	TIX REVENUE +/- FROM '93
KCC^	8	79,056	$29	$18,340,963	75,790	+ $1,363,975
JET	8	77,295	$25	$15,458,950	76,121	+ 234,747
DEN^	7	75,389	$29	$15,304,054	75,273	+ $2,131,279
BUF^	8	74,500	$30	$17,880,060	78,454	+ $934,077
CLE	7	74,224	$27	$14,028,363	74,263	- $126,880
MIA	7	73,430	$30	$15,420,210	66,618	+ $1,430,520
SDC^	7	61,363	$32	$13,745,408	59,218	+ $2,553,260
SEA^	8	61,238	$28	$13,717,312	54,835	+ $3,189,088
PAT^	8	60,252	$34	$16,388,544	45,358	+ $5,742,115
PIT^	8	59,821	$32	$15,314,048	55,116	+ $3,409,019
CIN^	7	58,853	$31	$12,771,194	46,608	+ $3,309,683
HOU^	7	57,734	$27	$9,966,726	55,926	+ $962,640
IND	7	53,281	$27	$10,070,163	52,129	+ $341,929
LAR	7	50,485	$33	$11,661,936	52,838	- $543,543