World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record
Published December 20, 1994
HBO's Ross Greenburg says that "HBO and NBC put in final offers last Friday for Wimbledon." The bid was five years for a combined $125M-plus (Rudy Martzke, USA TODAY, 12/20)....News Corp.'s Rupert Murdoch is negotiating to become an equity investor in SW Networks, a "fledgling radio-syndication business jointly" owned by Sony and Time Warner (W.S. JOURNAL, 12/20)....GOLF ILLUSTRATED "will arise from the dead once again next April," as another new magazine bearing the title will be launched by publishers NatCom Inc. Magazines bearing the name GOLF ILLUSTRATED have failed twice (COWLES BUSINESS MEDIA, 12/19)....TV GUIDE will run regional covers in their upcoming college football preview editions (INSIDE MEDIA, 12/14 issue).