MEDIA BYTES

     HBO's Ross Greenburg says that "HBO and NBC put in final
offers last Friday for Wimbledon."  The bid was five years for a
combined $125M-plus (Rudy Martzke, USA TODAY, 12/20)....News
Corp.'s Rupert Murdoch is negotiating to become an equity
investor in SW Networks, a "fledgling radio-syndication business
jointly" owned by Sony and Time Warner (W.S. JOURNAL,
12/20)....GOLF ILLUSTRATED "will arise from the dead once again
next April," as another new magazine bearing the title will be
launched by publishers NatCom Inc.  Magazines bearing the name
GOLF ILLUSTRATED have failed twice (COWLES BUSINESS MEDIA,
12/19)....TV GUIDE will run regional covers in their upcoming
college football preview editions (INSIDE MEDIA, 12/14 issue).