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JAPANESE BROADCASTERS AGOG OVER A DEAL WITH ACOG

     Negotiations between Japanese broadcasters and ACOG for
exclusive broadcast rights in Japan for the '96 Games have been
an "uphill battle."  While AGOG is asking the Japanese to pay
"some three times the sum it paid for the Barcelona Olympics,
Japan hopes to keep it below $100M at most."  For Barcelona, the
Japan Broadcasting Company and commercial broadcasters paid
$57.5M, but AGOG is asking $175M -- "forcing the Japanese side to
leave the negotiating table."  ACOG attributes the figure to
plans to move Japan's favorite sports to slots in Japanese prime
time.  The two sides will meet again in September (KYODO NEWS
SERVICE, 12/18).
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