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JAPANESE BROADCASTERS AGOG OVER A DEAL WITH ACOG
Published December 19, 1994
Negotiations between Japanese broadcasters and ACOG for exclusive broadcast rights in Japan for the '96 Games have been an "uphill battle." While AGOG is asking the Japanese to pay "some three times the sum it paid for the Barcelona Olympics, Japan hopes to keep it below $100M at most." For Barcelona, the Japan Broadcasting Company and commercial broadcasters paid $57.5M, but AGOG is asking $175M -- "forcing the Japanese side to leave the negotiating table." ACOG attributes the figure to plans to move Japan's favorite sports to slots in Japanese prime time. The two sides will meet again in September (KYODO NEWS SERVICE, 12/18).